Can Listeners Tell the Difference Between AI and Human Voiceover? We Tested It.
The radio industry has been debating AI voices for years. But most of that conversation has been opinion, anecdote, and anxiety. Not data. We wanted to know what listeners actually think. So we ran a study with 1,326 weekly radio listeners ages 18-45 across the U.S., playing the same radio scripts in two versions: one […]
State of Media 2026 Is Here
Our third annual State of Media report is out, and this one has a story to tell. After three years of tracking how American adults spend their attention across 10 media types, a clear pattern has emerged: cumes held, but habits softened. Conversion dropped across nearly every platform in 2026. And the platforms built on […]
Who Do You Work For?
This is a question we are all asked. If you work in media, the answer is easy: The audience. It is the consumer of the content that is being produced on a daily basis for the platforms that your presentation is available on. Over the years I have had many different bosses, and what I […]
What 2,800 Radio Listeners Told Us About Their Social Media Habits
By Katie Miller, VP of Strategy, Crowd React Media What Radio Listeners Actually Use (The Short Answer) YouTube dominates radio listener social media habits in 2026, with 83% of U.S. radio listeners 18+ using it weekly. This beats Instagram (77%), Facebook (73%), and TikTok (72%). Spanish-language radio listeners show distinct platform preferences, with 59% using […]
What are we competing with?
My first job in sports radio was as a Program Director, Talk-Show Host and Play-by-Play announcer in Lexington, Kentucky. This was back in the Summer of 1994, and I was so excited to have the opportunity. I was fortunate to collaborate with people who took me under their wing and taught me the ropes. The […]
The Attribution Advantage: How Radio & TV Sales Teams Can Win the Credit Game
If you’re in radio or TV sales, you’ve probably experienced this frustration: A client runs a successful campaign with you, sees real results, but then credits their digital ads for the lift. Sound familiar? Marketing Millennials recently nailed this challenge in their newsletter with an insight that every broadcast sales professional should understand: Credit: Marketing […]
2026 – What will you STOP doing?
The start of the new year is where many of us reflect on the past while looking to what is next in the future. As someone who has been in the content business for more than 45 years the changes I have seen are incredible. It started slowly back in the 70’s and now is […]
The Future of Marketing Is Local. Radio Has Been There All Along.
Marketing predictions for 2026 are starting to converge around a familiar idea: growth happens at the local level. Market Millennials recently highlighted this shift in their 2026 outlook, pointing to hyper local community building as a major opportunity. Instead of broad national campaigns fighting for the same attention, brands are being encouraged to activate at […]
Media Minute: It’s Beginning to Sound a Lot Like Christmas (on the Radio)
Radio stations playing Christmas music during the holidays is a custom that has endured throughout the years. And while most radio listeners indeed enjoy Christmas music during the holidays there are some data points stations should consider when going all in on Rudolph, Kris Kringle, et al. We asked over 700 radio listeners from across […]
[PRESS RELEASE] Crowd React Media Releases Fourth Annual State of Sports Media 2025 Report
[Durham, NC] – September 29, 2025 – Crowd React Media, a division of Harker Bos Group, has released its fourth annual State of Sports Media 2025 report, a comprehensive study of how U.S. sports audiences engage with media. Based on a national survey of 775 adults, the findings highlight the unmatched intensity of sports fandom […]