Who Cares? – Mastering Content Creation in 2024: A Guide to Captivating Audiences
Regardless of the platform you are involved in, the creation of content is an ever-changing process. For consumers, there is a plethora of choices for obtaining what they want. The competition for audience attention has never been more intense. In the current environment, focus and discipline need to be core strategies in producing content. Ask […]
How Different Generations Are Consuming Sports Content – Live Sports vs. Analysis/Commentary
In a continuation of our biweekly blog series featuring findings from our annual State of Sports Media report, we will be looking at how different age demographics prefer to consume sports content. The 2023 State of Sports Media report features over 900 interviews with sports fans nationwide, to paint a detailed portrait of the sports […]
Streaming Sports Is Where It’s At – But Don’t Count Out Cable Just Yet
Following the release of Crowd React Media’s The State of Sports Media report, which comprised of 900+ interviews with sports fans across the country, we are continuing with our biweekly blog series showcasing standout findings from our annual study (Be sure to check out our last blog on sports betting content). This week we are […]
1,000 Sports Fans Face-Off: Streaming vs. Cable
Sean Bos, co-founder of Crowd React Media, and Scott Masteller, Broadcast Consultant, discuss the findings of CRM’s “The State of Sports Media – 2023” report. This year’s State of report tracks everything from sports preference to sports betting habits, from viewership methods to sports-adjacent social media consumption, and from sports news apps/websites to sports audio. […]
Sports Betting Programming: More than beating the odds
Following the release of Crowd React Media’s The State of Sports Media, which included 900+ interviews across the country, we are starting a biweekly blog series, featuring standout findings from the report. This week we will further explore the phenomenon of Sports Betting and its broader implications for the future of sports media. The majority […]
Peek Inside the Heads of 1,000 Sports Fans
Sean Bos, co-founder of Crowd React Media, and Scott Masteller, Broadcast Consultant, discuss the findings of CRM’s “The State of Sports Media – 2023” report. This year’s State of report tracks everything from sports preference to sports betting habits, from viewership methods to sports-adjacent social media consumption, and from sports news apps/websites to sports […]
The State of Sports Media 2023 is now out!
Crowd React Media, a division of Harker Bos Group, is proud to present 2023’s The State of Sports Media. This year’s report delves into industry trends, tracking everything from sports preference to sports betting habits, viewership methods to social media consumption, and more. We aim to surprise by revealing that the headlines in the press […]
Sneak Peek: Scott Masteller’s Key Findings in Crowd React Media’s Upcoming 2023 Sports Audience Study
I was able to get a sneak peek at Crowd React Media’s 2023 Sports Audience Study, and it will provide a great perspective on the impact of sports content on various platforms. The interest in sports continues to grow. Fans are passionate about their teams and elements, including how they consume their content and what […]
Urgency & Anticipation – Setting the Stage for Great Content
There’s the diary, then came PPM, and now we have streaming, where you get results instantaneously. Radios, computers, mobile devices, podcasts, and more devices are delivered to consumers every day. If you are a Program Director or a Content Manager, your job is to develop content that will appeal to the broadest set of the […]
CRM Interview Series – Katie Miller Interviewed by Scott Masteller
Above is an interview with Katie Miller conducted by Scott Masteller in June of 2023. This is the first video in the CRM Interview Series which will be conducted by Scott Masteller with all of the team members of Crowd React Media, a division of Harker Bos Group. This interview covers the importance of media […]