State of Media 2024 – Country Radio
In our latest blog, we explore Country radio enthusiasts. In “The State of Media 2024” study by Harker Bos Group, we surveyed 500+ U.S. media consumers aged 18+, uncovering preferences from Cable/Satellite TV to Music Streaming Services. Our analysis reveals insights across age, gender, and lifestyle/work choices. Join us as we navigate differences between Office […]
State of Media 2024 – Top 40 Radio
In today’s blog, we dive into what makes Top 40 radio listeners tick. Harker Bos Group recently conducted an in-depth study, “The State of Media 2024,” surveying over 500 U.S.-based media consumers aged 18 and above. The participants showcased diverse preferences across various media, from Cable/Satellite TV to Music Streaming Services. We scrutinized age, gender, […]
HBG Media Minute: Do Radio Listeners Watch the News? (And how?)
In a recent nationwide study, we at Harker Bos Group asked over 900 radio listeners whether they watch the news and how they watch the news. The results demonstrate that a diverse array of news delivery technologies are used to consume video news, as well as emergent trends such as the increasing primacy of streaming […]
HBG Media Minute: Fear Not (Yet), The Encroachment Of AI On The Radio Space
Look at any recent article or feature on the trajectory of AI and you will likely encounter a dire prediction for not only media, but for mankind. This wanton hyperbole capitalizes on our deepest insecurities and concerns over a technology that appears hellbent on taking over the entire radio industry. Be that through AI curated […]
HBG Media Minute: Shifting Trends in Car Radio Usage
Prefer to watch this article instead of reading? Watch on YouTube. In March 2023, Harker Bos Group conducted a comprehensive survey of over 800 radio listeners as part of our Media Minute series. We spoke with radio listeners to better understand their preferences when it comes to listening to the radio in their cars. The […]
HBG Media Minute: Video Podcasts? Audiences Are Turning To Video To Consume Podcast Content
We at Harker Bos Group recently conducted a nationwide study to determine how radio listeners are consuming podcast content. More specifically, we wanted to know if the recent hubbub about video podcasts being ‘the new thing’ actually played out in our data. In a survey of 700+ radio listeners we found that a good chunk […]
HBG Media Minute: Digital Streaming of Terrestrial Radio – Enhance Your Market Share
When it comes to the digital streaming of radio stations, accurate measurement can prove to be difficult. Radio stations are largely left in the dark when it comes to true digital streaming listenership. This is why we at Harker Bos Group launched a nationwide study asking dedicated radio listeners about their radio streaming habits. More […]
HBG Media Minute: Christmas 2022 Music Study Pt. II: Age Demographics
In last week’s Media Minute, we discussed the results of a nationwide study in which radio listeners were asked about their favorite Christmas music. We found that ‘50’s Rock’, ‘Retro’, and ‘80’s Pop Christmas’ were the favorite styles of holiday music from over 700 radio listeners. Additionally, station retention was highest in the montages that […]
HBG Media Minute: Christmas 2022 Music Study
With the holiday season well underway, we at Harker Bos Group wanted to put a Christmas spin on this week’s Media Minute. We asked over 500 radio listeners about their favorite Christmas music. To determine their preferred style of Christmas music, we created montages that evoked a certain style of holiday music, be it from […]
HBG Media Minute: Radio Morning Shows as Podcasts
Podcasts are an increasingly hot commodity as the amount of total podcast listeners in the U.S. is growing at a generous clip. How do radio stations keep up? In this month’s Harker Bos Media Minute, we wanted to unearth some podcast listening habits of established radio listeners. In a nationwide study launched in October, we […]