State of Media 2026 Is Here
Our third annual State of Media report is out, and this one has a story to tell.
After three years of tracking how American adults spend their attention across 10 media types, a clear pattern has emerged: cumes held, but habits softened. Conversion dropped across nearly every platform in 2026. And the platforms built on algorithmic dependency are showing it first.
The report covers trend data across cable, streaming TV, radio, music streaming, podcasts, news, social media, YouTube, video games, and AI, with separate takeaways for media operators and advertisers. There’s also a counterintuitive finding about the 18-34 demo that challenges a lot of conventional industry thinking.
Three years in, the era of compounding engagement appears to be closing. Read the full report here.
