Can Listeners Tell the Difference Between AI and Human Voiceover? We Tested It.
The radio industry has been debating AI voices for years. But most of that conversation has been opinion, anecdote, and anxiety. Not data. We wanted to know what listeners actually think. So we ran a study with 1,326 weekly radio listeners ages 18-45 across the U.S., playing the same radio scripts in two versions: one […]
State of Media 2026 Is Here
Our third annual State of Media report is out, and this one has a story to tell. After three years of tracking how American adults spend their attention across 10 media types, a clear pattern has emerged: cumes held, but habits softened. Conversion dropped across nearly every platform in 2026. And the platforms built on […]
Who Do You Work For?
This is a question we are all asked. If you work in media, the answer is easy: The audience. It is the consumer of the content that is being produced on a daily basis for the platforms that your presentation is available on. Over the years I have had many different bosses, and what I […]
What 2,800 Radio Listeners Told Us About Their Social Media Habits
By Katie Miller, VP of Strategy, Crowd React Media What Radio Listeners Actually Use (The Short Answer) YouTube dominates radio listener social media habits in 2026, with 83% of U.S. radio listeners 18+ using it weekly. This beats Instagram (77%), Facebook (73%), and TikTok (72%). Spanish-language radio listeners show distinct platform preferences, with 59% using […]
What are we competing with?
My first job in sports radio was as a Program Director, Talk-Show Host and Play-by-Play announcer in Lexington, Kentucky. This was back in the Summer of 1994, and I was so excited to have the opportunity. I was fortunate to collaborate with people who took me under their wing and taught me the ropes. The […]
What Happens When Your Favorite Radio Show Disappears? The Answer Should Terrify (and Excite) You
We asked 3,155 radio listeners across the US a simple question: If your favorite radio show disappeared tomorrow, how long would it take you to notice? The results should wake up every program director, general manager, and sales team in the country. 85% of Radio Listeners Notice Show Changes Within 24 Hours 51% said they’d […]