What 2,800 Radio Listeners Told Us About Their Social Media Habits
By Katie Miller, VP of Strategy, Crowd React Media What Radio Listeners Actually Use (The Short Answer) YouTube dominates radio listener social media habits in 2026, with 83% of U.S. radio listeners 18+ using it weekly. This beats Instagram (77%), Facebook (73%), and TikTok (72%). Spanish-language radio listeners show distinct platform preferences, with 59% using […]
What are we competing with?
My first job in sports radio was as a Program Director, Talk-Show Host and Play-by-Play announcer in Lexington, Kentucky. This was back in the Summer of 1994, and I was so excited to have the opportunity. I was fortunate to collaborate with people who took me under their wing and taught me the ropes. The […]
What Happens When Your Favorite Radio Show Disappears? The Answer Should Terrify (and Excite) You
We asked 3,155 radio listeners across the US a simple question: If your favorite radio show disappeared tomorrow, how long would it take you to notice? The results should wake up every program director, general manager, and sales team in the country. 85% of Radio Listeners Notice Show Changes Within 24 Hours 51% said they’d […]
Super Bowl 2026: What 500+ Viewers Told Us About Ads, Streaming, and Attention in Real Time
At Crowd React Media, a division of Harker Bos Group, we surveyed over 500 Super Bowl viewers within 12 hours of the final whistle to capture real-time advertising recall, viewing behavior, and engagement with the game and halftime show. Speed matters when measuring recall. By fielding immediately after the broadcast, we were able to see […]
The Attribution Advantage: How Radio & TV Sales Teams Can Win the Credit Game
If you’re in radio or TV sales, you’ve probably experienced this frustration: A client runs a successful campaign with you, sees real results, but then credits their digital ads for the lift. Sound familiar? Marketing Millennials recently nailed this challenge in their newsletter with an insight that every broadcast sales professional should understand: Credit: Marketing […]