Accuracy, Precision, and why Nielsen numbers deliver neither
It’s easy to confuse accuracy with precision. At first glance, they may seem to be similar or at least related. However, they are very different, particularly when it comes to radio ratings. Ratings can be accurate but not precise. Ratings can be precise and not accurate. And unfortunately for radio, Nielsen ratings are neither. To […]
Is Nielsen Picking Radio Format Winners & Losers?
Can a company measuring radio station listenership impact the success of music formats? It’s a question Harker Bos Group raised in 2007 when we learned that the largest 50 radio markets would no longer be measured via diary. Instead, with the new method, the Portable People Meter (PPM), stations would encode their programming with an […]