State of Spanish-Language Media 2024: Audio Edition
We are thrilled to announce the release of Harker Bos Group & Crowd React Media’s “State of Spanish-Language Media 2024: Audio Edition” report. This comprehensive study, set to be released on Tuesday, July 9, delves into the listening habits, preferences, and impacts of Spanish-language media among consumers in the United States. Key Insights from the […]
It’s Still About The 5 Minutes
The more things change, the more they stay the same. During my career as a spoken-word programmer, I learned that ultimately, it’s about capturing the 5 minutes required for quarter-hour credit from Nielsen. This has always been the focus of savvy programmers who understand that the more compelling the content, the better the time spent […]
Radio is Already Poised to Win Big with Advertisers
I recently read in a TV trade publication that, this year, ad spends for digital video is expected to surpass linear TV for the first time ever. With these digital video ads, consumers now expect brands to create innovative, personalized ads that truly connect with them. This made me think about how radio is already […]
HBG Media Minute: How do workers pass the time on the job? They are listening to audio.
In this week’s edition of the Harker Bos Group Media Minute, we dive into a recent study that asked 800+ radio listeners nationwide about their audio listening habits on the job. The results are startling, especially if you are a boss (or hold any sort of management position). Of the radio listeners we surveyed, 86% […]
The Power of Spanish-Language Radio: Connecting Cultures and Communities
When Harker Bos Group started doing radio research in the late 1980s, talking to a station’s listeners was invigorating. There was a tangible connection between listeners and their chosen stations. Listeners were part of the club – they participated in station events, went to concerts promoted by the station, called in, and revered the DJs. […]