2025 Media Predictions
Predicting what the state of media will be in 2025 is no small feat. Fortunately, at Crowd React Media, we published three comprehensive reports on the state of media in 2024. They were The State of Media 2024 (our keystone publication), The State of Sports Media 2024, and The State of Spanish-Language Media 2024. Our […]
May I Have Your Attention Please?
“May I have your attention, please?” A simple question, yet so many different answers. I have been in the radio business since the mid 1970’s and to say that things have changed since then is an understatement. I still remember the first time I was on-air at a commercial radio station. The sense of anticipation […]
Brand Attribution for Radio: Finding the Truth in the Static
Measuring the direct impact of ad campaigns on sales and brand lift has always been tricky – not just for radio but for every medium. When we look at radio’s unique strength, it’s clear that the emotional connection and trust listeners have with stations are a powerful advantage. Yet, measuring this kind of impact doesn’t […]