May I Have Your Attention Please?
“May I have your attention, please?” A simple question, yet so many different answers. I have been in the radio business since the mid 1970’s and to say that things have changed since then is an understatement. I still remember the first time I was on-air at a commercial radio station. The sense of anticipation […]
Brand Attribution for Radio: Finding the Truth in the Static
Measuring the direct impact of ad campaigns on sales and brand lift has always been tricky – not just for radio but for every medium. When we look at radio’s unique strength, it’s clear that the emotional connection and trust listeners have with stations are a powerful advantage. Yet, measuring this kind of impact doesn’t […]
Local Radio’s Secret Sauce: 5 Facts and Strategies to Engage Listeners & Advertisers
Research conducted by Harker Bos Group, October 2024, surveying over 1,700 radio listeners nationwide aged 18-45. In a time when endless streaming options seem to dominate the media landscape, we were curious: why do young listeners still tune into local radio? In a recent survey conducted with over 1,700 radio fans across the country, we […]
Real People, Real Answers: The Problem with Synthetic Sample
I recently filled out a survey from an online sample provider, and let me tell you, some of the questions really threw me for a loop. They wanted to know about my interest in using “synthetic sample.” Now, I hadn’t heard of synthetic sample before, so I was curious. The survey defined it as “any […]
Harker Bos Group Media Minute – Radio is Top in Ad Effectiveness
In this week’s Harker Bos Group Media Minute we wanted to explore the effectiveness of advertising in various mediums. Specifically, we wanted to know whether advertising in a particular medium made one more likely to consider purchasing a given product or service. We asked over 2,500 radio listeners nationwide to rank the top 3 sources […]