A 4-Part Interview Series with Scott Masteller on Talent, Media, and What Still Makes Radio Great
As part of our work on the State of Media 2025 report, I had the chance to sit down with someone I deeply respect—Scott Masteller, longtime radio and talent consultant with more than 30 years of experience in the industry. In this 4-part YouTube Shorts series, we talk about what’s changing in the media world, […]
Maximizing Your Radio Station’s Reach: A Guide to Alexa Integration
Are you a radio station owner or manager looking to grow your digital presence and reach at-home listeners more effectively? Smart speakers like Alexa remain a valuable, and often overlooked, entry point for engaging loyal local audiences. In our latest radio research, we consistently find that over half of smart speaker owners regularly use them […]
Why Radio Needs to Rethink “Share” and Start Selling Big Numbers Like Everyone Else
Radio is the only major medium still selling itself with small numbers. While digital media flaunts sky-high metrics like impressions, downloads, and streams, radio clings to “share”—a metric that maxes out at 100. That’s not just a measurement choice. It’s a missed opportunity. The Problem With “Share” In Nielsen’s radio methodology, “share” refers to the […]
How Audiences Have Changed in 30+ Years | Glenda Bos on the State of Media 2025
Glenda Bos, partner at Harker Bos Group and founder of Crowd React Media, shares insights from the State of Media 2025 report—highlighting how media audiences have evolved over the past 30+ years in her media research career. In this video: Key trends from the 2025 report How media habits are shifting across platforms What’s […]