A 4-Part Interview Series with Scott Masteller on Talent, Media, and What Still Makes Radio Great
As part of our work on the State of Media 2025 report, I had the chance to sit down with someone I deeply respect—Scott Masteller, longtime radio and talent consultant with more than 30 years of experience in the industry. In this 4-part YouTube Shorts series, we talk about what’s changing in the media world, […]
Maximizing Your Radio Station’s Reach: A Guide to Alexa Integration
Are you a radio station owner or manager looking to grow your digital presence and reach at-home listeners more effectively? Smart speakers like Alexa remain a valuable, and often overlooked, entry point for engaging loyal local audiences. In our latest radio research, we consistently find that over half of smart speaker owners regularly use them […]