It’s Going to be Hard to Keep Ignoring Esports
We at Crowd React Media wanted to take a deep dive into the world of sports and figure out what American sports audiences actually look like. Crowd React Media wants to know what sports they watch, what sports content they read, what they are posting about sports on social media, what sports programs they listen […]
Online Sports Betting: Not a Blip, more a New Digital Empire
Sports betting is an up-and-coming market that allows for a variety of sports marketing opportunities. Gone are the days where one went to the casino or called a bookie to place a bet on a big game. The era of online betting has officially begun. There is an expanding roster of app and online-based betting […]
Welcome to CrowdReactMedia.com!
We at Crowd React Media would like to welcome you to our website! We are a Research & Consultancy firm that specializes in Sports Media, Politics, and News Media. With over 90 years combined experience, we seek to provide the client with the most up-to-date market insights and analysis for successful positioning within a rapidly […]
Time to Rethink Music Formats?
Music formats – radio stations playing a single genre of music – are as old as radio itself. The notion that stations succeed by staying in their music “lanes” is accepted as programming gospel. Recent research, however, raises the question whether our focus on music format purity might be outdated. An analysis of Spotify users […]
Direction of Local Radio
MTV was going to kill local radio, but it didn’t. Napster and then iTunes were going to kill local radio, but they didn’t. Sirius and XM were going to kill local radio, but they didn’t. None of these newer competitors crushed local radio as media pundits predicted. Why not? With today’s overwhelming number of choices […]