Is Nielsen Picking Radio Format Winners & Losers?
Can a company measuring radio station listenership impact the success of music formats? It’s a question Harker Bos Group raised in 2007 when we learned that the largest 50 radio markets would no longer be measured via diary. Instead, with the new method, the Portable People Meter (PPM), stations would encode their programming with an […]
Who Cares? – Mastering Content Creation in 2024: A Guide to Captivating Audiences
Regardless of the platform you are involved in, the creation of content is an ever-changing process. For consumers, there is a plethora of choices for obtaining what they want. The competition for audience attention has never been more intense. In the current environment, focus and discipline need to be core strategies in producing content. Ask […]
How Different Generations Are Consuming Sports Content – Live Sports vs. Analysis/Commentary
In a continuation of our biweekly blog series featuring findings from our annual State of Sports Media report, we will be looking at how different age demographics prefer to consume sports content. The 2023 State of Sports Media report features over 900 interviews with sports fans nationwide, to paint a detailed portrait of the sports […]