Weekly Roundup – October 22nd, 2024
Roundup Links
Chick-fil-A is releasing its own entertainment app, with family-friendly shows and podcasts
"Chicken sandwiches, waffle fries, milkshakes – and now TV shows and podcasts?
Chick-fil-A plans to launch a new app on Nov. 18, with a slate of original animated shows, scripted podcasts, games, recipes and e-books aimed at families."
Our Take: At first glance, this seems pretty dystopian - a fast-food chain launching a branded entertainment app. However, Chik-fil-A's clientele are typically really, really into Chik-fil-A and anything that would allow them to be more part of the Chik-fil-A universe makes a lot of sense, business-wise.
Amazon Lays Out Its Next $50 Billion Opportunity In Advertising
"Amazon Ads is not only officially on the map; it is actively recreating the map of media, entertainment and advertising.
That was the verdict this week at the Amazon Ads conference in Austin, Texas.
Throughout the conference, Amazon flexed its muscles as a studio entertainment giant – something neither Google nor Meta could boast – and as a native element of the enterprise cloud infrastructure. In its sales pitches, hands-on-keyboard sessions and during conversations with ad tech vendors and Amazon sellers, Amazon consistently combined its content fortress with AWS and its investments in AI and machine learning."
Our Take: "Amazon Ads is not only officially on the map; it is actively recreating the map of media, entertainment and advertising. That was the verdict this week at the Amazon Ads conference in Austin, Texas. Throughout the conference, Amazon flexed its muscles as a studio entertainment giant – something neither Google nor Meta could boast – and as a native element of the enterprise cloud infrastructure. In its sales pitches, hands-on-keyboard sessions and during conversations with ad tech vendors and Amazon sellers, Amazon consistently combined its content fortress with AWS and its investments in AI and machine learning."
Dallas Mavericks Announce Launch of Subscription Streaming Service
"After weeks of wondering, Mavericks fans who need a streaming option to watch the team’s local broadcasts are getting their wish, albeit for a price.
On Monday, four days before Thursday’s 2024-25 season opener, the Mavericks announced the launch of a subscription service, which initially be powered through the NBA’s Next Gen platform, inside the NBA app.
A Mavs-specific app, called MavsTV, will launch later this season. MavsTV also is the name the franchise is branding its entire inaugural regional broadcast operation, which replaces Bally Sports Southwest."
Our Take: Perhaps inspired by the Dallas Stars' decision to make their games available on a team-specific streaming platform, the Dallas Mavericks are following suit with 'MavsTV'.
Recent Blogs from Crowd React Media
Real People, Real Answers: The Problem with Synthetic Sample
In her latest blog for Harker Bos Group, Katie Miller questions the merits of using synthetic sample. She argues that using synthetic sample "...is like getting a photocopy of a photocopy - each time, the realness gets more and more diluted."