Weekly Roundup – August 5th, 2025

Weekly Roundup – August 5th, 2025

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Amazon Breaks Up Wondery Podcast Studio, CEO Jen Sargent Departs

"Wondery CEO Jen Sargent is departing the company as it undergoes a broader restructuring and a push toward video.
The podcasting company, which was acquired by Amazon in 2021, will move its narrative podcast studio, which includes Dr. Death, American Scandal and Business Wars, to Audible, and will also see Wondery’s chief content officer Marshall Lewy joining Audible’s content team. The team responsible for Wondery’s creator-led, video-focused podcast shows such as New Heights and Armchair Expert will join Amazon’s Talent Services team, forming a new organization called Creator Services."

Our Take: The shift to video in podcasting is a symptom of media fragmentation and the dominance of algorithm-driven platforms. Companies realize that to maximize impressions and engagement, a video podcast needs to be chopped into jazzy little bite-sized clips with obnoxious, high-contrast captions to repost on platforms like TikTok, Instagram Reels, YouTube Shorts, and X. Podcasts nowadays have to be video-native just to be relevant in the attention economy.

Google Pitching AI Mode Ads To Advertisers

"Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. "Google is getting ready to roll out AI Mode ads widely by giving ad agencies and brands more information about how the new channel differs from traditional search and details about how paid AI search will work," AdAge wrote.

The slide is titled "Ads in AI Mode," and says, "Be part of our most powerful AI search experience, as customers explore their biggest questions with AI Mode.""

Our Take: Google is ditching SEO (Search Engine Optimization) and now encouraging AI Ad boosting with their continual rollout of newfangled AI search tech. Just as there were/are SEO specialists, an emergent class of AI Ad booster gurus will emerge - and probably be replaced by AI.

Ad-supported streaming is the future. So why is the experience so bad?

"We all need to stop getting mad about the fact that our favorite streaming series are now full of ads and focus on how awful those ads are.
Yes, it is infuriating that streaming platforms sold a product they could not reasonably hope to sustain. The promise that, for a small fee, viewers would be granted instant access to a vast array of TV series and movies that they could watch when and where they desired, all at once and without the irritant of commercial breaks, seemed too good to be true.
Which, of course, it was. Having lured millions of viewers away from cable and broadcast television, subscription services were first able to raise their rates and then, on top of that, introduce advertising. Far from freeing us from commercials, they now demand, just like cable, that we pay for the honor of watching them."

Our Take: Streaming used to be this affordable, ad free entertainment utopia with high resolution and consistent framerates that was affordable for most working and middle class families. Now to have the same experience that you did when streaming first caught on with Netflix in the early 2010s, you’re going to have to pay a substantial amount of cash.

Most Americans say Republican and Democratic voters cannot agree on basic facts*

*At least they can agree on that!
"Eight-in-ten U.S. adults say that when it comes to important issues facing the country, Republican and Democratic voters not only disagree on plans and policies, but also cannot agree on basic facts.
Another 18% say voters in opposing parties can agree on basic facts, even if they disagree about policies, according to a Pew Research Center survey conducted in March.
...
The survey asked all respondents who say Democratic and Republican voters cannot agree about basic facts whether two potential factors are reasons why. Among this group, 67% say a major reason is that partisan voters are interpreting the same information differently. And 53% say a major reason is that Republican and Democratic voters are getting different information altogether.
These two answers are not mutually exclusive. In fact, 40% of those who received this question say both are major factors.
Majorities of both Democrats (68%) and Republicans (66%) who say the two parties can’t agree on basic facts say a major reason is that they’re interpreting the same information differently."

Our Take: Media fragmentation is such in our day and age that political affiliation has become a surrogate for one’s entire worldview. In this sense ‘Truth’ has become partisan. Voters of varying stripes receive divergent accounts of major events depending on what news channel they watch, which news site they visit, and what stories the algorithms on their social media feeds are pushing. The interpretation of events has become tribal. This polarization makes social media and news companies lots of money. But the question remains if this business model of manufactured spin is sustainable in the first place. There are signs of exhaustion within the public: news avoidance is rising, trust in media is near historic lows, and formerly civic-minded citizens are tuning out.

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Sean Bos

Sean Bos is a founder of Crowd React Media and VP of Branding & Research at Harker Bos Group.