News Consumption and Voter Registration
In a recent study conducted by Crowd React Media, we took an in-depth look at the media habits of news consumers and sports fans. Of those surveyed, 94% of respondents stated that they either watch the news or consume any type of news media. In this week’s entry we will examine news consumers’ voter registration. While not being wholly representative of the entire U.S., these findings should point us towards some larger trends in the news consuming electorate.
Let’s look at the following graph about voter registration.
Graph (below): Are you registered to vote? (Yes)
It turns out that 89% of those in our study who consume any type of news media are registered to vote. Unsurprisingly, those news consumers ages 60 and over are most likely to be registered to vote at 94%. Voter registration drops slightly as you get younger, with 91% of ages 40-59 registered to vote, followed by ages 18-39, of whom 84% are registered to vote. News consumption of any kind appears to track strongly with voter registration. The logic being that if you consume news, you are also very likely to be a registered voter.
We hope that this brief overview of voter registration among news consumers has been informative. It was surely eye-opening as a researcher. Be sure to pay attention to this space for more insights and analysis on sports, news, and politics. Give us a follow @CrowdReactMedia on Twitter, and sign up here for our weekly newsletter which includes blogs like the one you just read along with the latest developments in the sports, politics, and news media industry.
TL;DR
- 94% of respondents stated that they either watch the news or consume any type of news media.
- 89% of news consumers are registered to vote.
- News consumers ages 60 and over are most likely to be registered to vote at 94%.
- 91% of ages 40-59 are registered to vote, followed by ages 18-39, of whom 84% are registered.
- News consumption of any kind appears to track strongly with voter registration.
