The State of Spanish-Language Media 2025 Is Here
The wait is over. The second annual State of Spanish-Language Media report is live.
This year’s study offers a rare, in-depth look at how Spanish-speaking Hispanic audiences in the U.S. are engaging with radio, streaming TV, podcasts, social media, music streaming, and more. Drawing from a nationally representative sample of Spanish-dominant and bilingual Hispanic adults, it reveals where audiences are most active, what content they trust, and which platforms are winning their time and attention.
Whether you’re a radio station, TV network, podcaster, content creator, or advertiser, you’ll find actionable insights to help you connect more effectively with this growing and influential audience.
Last year’s report set the stage. This year, we’ve expanded the scope, updated the comparisons to our State of Media 2025 (English-language) report, and uncovered new trends that can help guide your programming, marketing, and ad strategies.
