Diminishing Attention Spans: Implications for Media Content
The phrase that I have heard over and over is “It’s all about the content.” For those of us in spoken-word presentations this has never been truer. Many of us started in music formats where we were told the importance of “playing the hits!” Whether a news talk format, a sports show, or for that […]
Scott Masteller Joins Crowd React Media as Sports Consultant
Durham, NC, January 11, 2023 – Crowd React Media, a division of Harker Bos Group, is happy to welcome Scott Masteller as a Sports Consultant. Crowd React Media, which specializes in Sports Media and Sports Betting research, is pleased to bring Scott’s 40+ years of sports media experience and expand our portfolio. Masteller has […]
Recent NC Elections by TV Station Viewership
In last week’s blog, Crowd React Media correctly predicted the victor of the North Carolina U.S. Senate contest between Democrat Cheri Beasley and Republican Ted Budd. Our prediction turned out to be well within the margin of error, seeing we envisioned a roughly three point difference between the two in the final tally. Budd won […]
News Consumption and Voter Registration
In a recent study conducted by Crowd React Media, we took an in-depth look at the media habits of news consumers and sports fans. Of those surveyed, 94% of respondents stated that they either watch the news or consume any type of news media. In this week’s entry we will examine news consumers’ voter registration. […]
Streaming News
In a previous blog on news media consumption, we at Crowd React Media found that 94% of respondents surveyed consume any type of news media (print, digital, cable, streaming, social media, etc.). Of the 94% who consume any type of news media, 75% watch/stream the news or news commentary. While most people still use standard […]
The Cable News Hierarchy
This week’s blog is a continuation of last week’s entry in which we define what a news consumer is, and how much news they watch or consume on any given day. We at Crowd React Media found that people consume news…a lot. For a refresher, here are some key takeaways from the piece: 94% of […]
24/7 News Means we are Consuming it 24/7 (Almost)
To say that news media is pervasive is an understatement. It figures into every aspect of our lives. The TV in the airport terminal blasts CNN. Our smartphones are constantly pinging us with the headlines through push notifications. Increasingly, smart speakers with screens pump the day’s events into your home. Your podcast feed grows thicker […]