How Audiences Have Changed in 30+ Years | Glenda Bos on the State of Media 2025
Glenda Bos, partner at Harker Bos Group and founder of Crowd React Media, shares insights from the State of Media 2025 report—highlighting how media audiences have evolved over the past 30+ years in her media research career. In this video: Key trends from the 2025 report How media habits are shifting across platforms What’s […]
Short Form Video: The Key to Reaching Younger Audiences for Radio and Local TV News
Prefer to watch a quick video on the topic instead? Click here to see how we take our own advice! In the State of Media 2025 report, we examined the media habits of over 1,000 audiences surveyed in March and April 2025. The findings highlight a crucial opportunity for traditional broadcast outlets to capture younger […]
The State of Media 2025
UPDATE: The State of Media 2025 is now live! Read it here. Live Monday, May 5th What happens when you stop looking at just who uses each media platform—and start looking at who’s actually converting? The State of Media 2025 goes live Monday, May 5, and this year’s report digs deeper than ever before. Now […]
Latest Research
Welcome to our comprehensive repository of media insights and research. At Crowd React Media and Harker Bos Group, we are committed to providing in-depth analyses of the latest trends and developments across various media landscapes. This page will be continuously updated with our latest research findings, ensuring you have access to the most current and […]
The Future of TV News: What Our Latest Research Reveals
The way audiences consume TV news is shifting rapidly. While cable and local broadcasts remain dominant forces, digital and streaming platforms—especially YouTube—are reshaping the landscape. How can news organizations evolve to meet their audiences where they are? Our State of TV News 2025 report breaks down key trends shaping the industry, including: The continued strength […]
Do you have a plan?
Do you have a Plan? Over my journey in the media business, I have found that true achievers are always learning and looking to the future. Yes, we can learn from looking back. However, we tend to do too much of that and not plan for what lies ahead. I remember back in 1996 I […]
Who Cares? – Mastering Content Creation in 2024: A Guide to Captivating Audiences
Regardless of the platform you are involved in, the creation of content is an ever-changing process. For consumers, there is a plethora of choices for obtaining what they want. The competition for audience attention has never been more intense. In the current environment, focus and discipline need to be core strategies in producing content. Ask […]
Urgency & Anticipation – Setting the Stage for Great Content
There’s the diary, then came PPM, and now we have streaming, where you get results instantaneously. Radios, computers, mobile devices, podcasts, and more devices are delivered to consumers every day. If you are a Program Director or a Content Manager, your job is to develop content that will appeal to the broadest set of the […]
CRM Interview Series – Katie Miller Interviewed by Scott Masteller
Above is an interview with Katie Miller conducted by Scott Masteller in June of 2023. This is the first video in the CRM Interview Series which will be conducted by Scott Masteller with all of the team members of Crowd React Media, a division of Harker Bos Group. This interview covers the importance of media […]
Succession Planning and the Coaching Tree
Having been both an on-air talent and a Program Director, I have a unique perspective on talent development. As much as I enjoyed my on-air role in sports radio, the real excitement for me has been in two areas of focus, coaching and programming. In previous blogs, we have talked about the importance of talent […]