A 7-Part Interview Series with Scott Masteller on our Findings from the State of Spanish Language Media 2025 Report
Katie Miller of Harker Bos Group and Crowd React Media sat down with industry expert Scott Masteller to discuss some key findings of our State of Spanish Language Media 2025 Report. We’ve divided the conversation into 7 digestible short videos that you can watch at your leisure. …And If you haven’t already downloaded our State […]
The State of Spanish-Language Media 2025 Is Here
The wait is over. The second annual State of Spanish-Language Media report is live. This year’s study offers a rare, in-depth look at how Spanish-speaking Hispanic audiences in the U.S. are engaging with radio, streaming TV, podcasts, social media, music streaming, and more. Drawing from a nationally representative sample of Spanish-dominant and bilingual Hispanic adults, […]
A 4-Part Interview Series with Scott Masteller on Talent, Media, and What Still Makes Radio Great
As part of our work on the State of Media 2025 report, I had the chance to sit down with someone I deeply respect—Scott Masteller, longtime radio and talent consultant with more than 30 years of experience in the industry. In this 4-part YouTube Shorts series, we talk about what’s changing in the media world, […]
Why Radio Needs to Rethink “Share” and Start Selling Big Numbers Like Everyone Else
Radio is the only major medium still selling itself with small numbers. While digital media flaunts sky-high metrics like impressions, downloads, and streams, radio clings to “share”—a metric that maxes out at 100. That’s not just a measurement choice. It’s a missed opportunity. The Problem With “Share” In Nielsen’s radio methodology, “share” refers to the […]
How Audiences Have Changed in 30+ Years | Glenda Bos on the State of Media 2025
Glenda Bos, partner at Harker Bos Group and founder of Crowd React Media, shares insights from the State of Media 2025 report—highlighting how media audiences have evolved over the past 30+ years in her media research career. In this video: Key trends from the 2025 report How media habits are shifting across platforms What’s […]
Return to (the new) Normal
If you have yet to check out our new State of Media 2025 report, do so now. And if you have already taken a peek, then a big finding is that media use is down across the board, especially for men. This is not to cause alarm for the media industry. We at Crowd React […]
Short Form Video: The Key to Reaching Younger Audiences for Radio and Local TV News
Prefer to watch a quick video on the topic instead? Click here to see how we take our own advice! In the State of Media 2025 report, we examined the media habits of over 1,000 audiences surveyed in March and April 2025. The findings highlight a crucial opportunity for traditional broadcast outlets to capture younger […]
Conversion Reveals Source Viability
Cume is a typical metric by which we can judge the reach of a given media source. In the context of our study, cume is the total number of people who use a given media type. However, it does not tell the whole story. A lot of the headlines you see detailing the major findings […]
The State of Media 2025
UPDATE: The State of Media 2025 is now live! Read it here. Live Monday, May 5th What happens when you stop looking at just who uses each media platform—and start looking at who’s actually converting? The State of Media 2025 goes live Monday, May 5, and this year’s report digs deeper than ever before. Now […]
Latest Research
Welcome to our comprehensive repository of media insights and research. At Crowd React Media and Harker Bos Group, we are committed to providing in-depth analyses of the latest trends and developments across various media landscapes. This page will be continuously updated with our latest research findings, ensuring you have access to the most current and […]