Time to Rethink Music Formats?
Music formats – radio stations playing a single genre of music – are as old as radio itself. The notion that stations succeed by staying in their music “lanes” is accepted as programming gospel. Recent research, however, raises the question whether our focus on music format purity might be outdated. An analysis of Spotify users […]
Direction of Local Radio
MTV was going to kill local radio, but it didn’t. Napster and then iTunes were going to kill local radio, but they didn’t. Sirius and XM were going to kill local radio, but they didn’t. None of these newer competitors crushed local radio as media pundits predicted. Why not? With today’s overwhelming number of choices […]