HBG Media Minute: Video Podcasts? Audiences Are Turning To Video To Consume Podcast Content
We at Harker Bos Group recently conducted a nationwide study to determine how radio listeners are consuming podcast content. More specifically, we wanted to know if the recent hubbub about video podcasts being ‘the new thing’ actually played out in our data. In a survey of 700+ radio listeners we found that a good chunk […]
HBG Media Minute: Digital Streaming of Terrestrial Radio – Enhance Your Market Share
When it comes to the digital streaming of radio stations, accurate measurement can prove to be difficult. Radio stations are largely left in the dark when it comes to true digital streaming listenership. This is why we at Harker Bos Group launched a nationwide study asking dedicated radio listeners about their radio streaming habits. More […]
HBG Media Minute: Christmas 2022 Music Study Pt. II: Age Demographics
In last week’s Media Minute, we discussed the results of a nationwide study in which radio listeners were asked about their favorite Christmas music. We found that ‘50’s Rock’, ‘Retro’, and ‘80’s Pop Christmas’ were the favorite styles of holiday music from over 700 radio listeners. Additionally, station retention was highest in the montages that […]
HBG Media Minute: Christmas 2022 Music Study
With the holiday season well underway, we at Harker Bos Group wanted to put a Christmas spin on this week’s Media Minute. We asked over 500 radio listeners about their favorite Christmas music. To determine their preferred style of Christmas music, we created montages that evoked a certain style of holiday music, be it from […]
HBG Media Minute: Radio Morning Shows as Podcasts
Podcasts are an increasingly hot commodity as the amount of total podcast listeners in the U.S. is growing at a generous clip. How do radio stations keep up? In this month’s Harker Bos Media Minute, we wanted to unearth some podcast listening habits of established radio listeners. In a nationwide study launched in October, we […]
HBG Media Minute: Music, the Lifeblood of Radio
What do you want to hear when you reach for the radio button in the morning? We have explored this question through our recent national radio study here at Harker Bos Group. Among the audience of nearly 900, we found out that music is indeed the top reason that people are drawn to their radio […]
HBG Media Minute: Topics for Radio Hosts and Personalities
In a recent national radio study conducted Harker Bos Group we asked over 800 radio listeners about their favorite topics for hosts and personalities to feature in daily radio programming. Surveyed listeners were told to rate their interest on a 1-5 scale in a set list of general topics for radio hosts/personalities to discuss on […]
HBG Media Minute: Radio Presets are Alive and Well
We, at Harker Bos Group, found in a recent study conducted in April 2022 with over 1,000 respondents in 10+ markets, that 87% of radio audiences have preset radio stations programmed into their vehicles. 84% of that audience with presets programmed into their car’s radio have 3 or more presets. 31% have programmed 6 or […]
HBG Media Minute: Radio Listening Pre-Pandemic vs. Now
In a recent study conducted by Harker Bos Group, we found that 52% of people are listening more to the radio now than they did before the pandemic. Two years on from the beginning of the Covid-19 pandemic, there has been a drastic shift in radio listenership. We, at Harker Bos Group, are pleased to […]