HBG Media Minute: Music, the Lifeblood of Radio
What do you want to hear when you reach for the radio button in the morning? We have explored this question through our recent national radio study here at Harker Bos Group. Among the audience of nearly 900, we found out that music is indeed the top reason that people are drawn to their radio […]
HBG Media Minute: Topics for Radio Hosts and Personalities
In a recent national radio study conducted Harker Bos Group we asked over 800 radio listeners about their favorite topics for hosts and personalities to feature in daily radio programming. Surveyed listeners were told to rate their interest on a 1-5 scale in a set list of general topics for radio hosts/personalities to discuss on […]
HBG Media Minute: Radio Presets are Alive and Well
We, at Harker Bos Group, found in a recent study conducted in April 2022 with over 1,000 respondents in 10+ markets, that 87% of radio audiences have preset radio stations programmed into their vehicles. 84% of that audience with presets programmed into their car’s radio have 3 or more presets. 31% have programmed 6 or […]
HBG Media Minute: Radio Listening Pre-Pandemic vs. Now
In a recent study conducted by Harker Bos Group, we found that 52% of people are listening more to the radio now than they did before the pandemic. Two years on from the beginning of the Covid-19 pandemic, there has been a drastic shift in radio listenership. We, at Harker Bos Group, are pleased to […]