Scott Masteller Joins Crowd React Media as Sports Consultant
Durham, NC, January 11, 2023 – Crowd React Media, a division of Harker Bos Group, is happy to welcome Scott Masteller as a Sports Consultant. Crowd React Media, which specializes in Sports Media and Sports Betting research, is pleased to bring Scott’s 40+ years of sports media experience and expand our portfolio. Masteller has […]
Sports Media Report Spring 2022 is Out!
Crowd React Media has released our first Sports Media Report. The Spring 2022 report dives into the world of sports to figure out what American sports audiences actually look like. Crowd React Media conducted 300+ respondent research studies to determine the following about Sports Audiences: What sports they watch What sports content they read What […]
The Social Media Habits of Sports Consumers
In our most recent study on Sports Media consumption, we have explored online sports betting, eSports, Fantasy Sports, and Cable vs. Streaming of Sports. Today, we will look at how sports media consumers use social media to discuss sports. Graph (below): Do you use Social Media to post/comment about sports? More than half of […]
Cable Sports vs. Streaming Sports
Today, there are more ways to consume sports than ever before. In this blog post we will highlight cable and streaming consumption habits of sports audiences. Standard cable/satellite television has long been the preferred method by which one can watch sports. However, our research shows that sports streaming is beginning to eat into the traditional […]
No Longer a “Fantasy”: The Real Market Scoop on a Digital Sports Pastime
Fantasy Sports is an incredibly popular pastime for most sports audiences. In a recent survey we at Crowd React Media wanted to get a good idea of what sports audiences look like. We did this through an online survey in which we talked to over 500 people and gauged their interests in sports. The results […]
It’s Going to be Hard to Keep Ignoring Esports
We at Crowd React Media wanted to take a deep dive into the world of sports and figure out what American sports audiences actually look like. Crowd React Media wants to know what sports they watch, what sports content they read, what they are posting about sports on social media, what sports programs they listen […]
Online Sports Betting: Not a Blip, more a New Digital Empire
Sports betting is an up-and-coming market that allows for a variety of sports marketing opportunities. Gone are the days where one went to the casino or called a bookie to place a bet on a big game. The era of online betting has officially begun. There is an expanding roster of app and online-based betting […]