Sneak Peek: Scott Masteller’s Key Findings in Crowd React Media’s Upcoming 2023 Sports Audience Study
I was able to get a sneak peek at Crowd React Media’s 2023 Sports Audience Study, and it will provide a great perspective on the impact of sports content on various platforms. The interest in sports continues to grow. Fans are passionate about their teams and elements, including how they consume their content and what […]
Urgency & Anticipation – Setting the Stage for Great Content
There’s the diary, then came PPM, and now we have streaming, where you get results instantaneously. Radios, computers, mobile devices, podcasts, and more devices are delivered to consumers every day. If you are a Program Director or a Content Manager, your job is to develop content that will appeal to the broadest set of the […]
CRM Interview Series – Katie Miller Interviewed by Scott Masteller
Above is an interview with Katie Miller conducted by Scott Masteller in June of 2023. This is the first video in the CRM Interview Series which will be conducted by Scott Masteller with all of the team members of Crowd React Media, a division of Harker Bos Group. This interview covers the importance of media […]
Succession Planning and the Coaching Tree
Having been both an on-air talent and a Program Director, I have a unique perspective on talent development. As much as I enjoyed my on-air role in sports radio, the real excitement for me has been in two areas of focus, coaching and programming. In previous blogs, we have talked about the importance of talent […]
Be A Coach Not a Critic
This is a continuation of a two-part blog series. Read Part 1, Lessons from a Career Behind the Mic, here. Successfully hosting a popular program is one of the most challenging yet rewarding experiences on-air talent can have. Every person who steps into a studio does so dreaming of success and popularity, yet fearing failure. […]
Lessons from a Career Behind the Mic
I started my broadcast career as a disc-jockey at a 1000-watt AM radio station in Williamsport, PA. I worked at WWPA for a long time and in a small north central Pennsylvania market for 14 years. I was not making much in the way of money, but I was happy chasing my dream. Like most […]
Lessons from the Ballpark: Why Talent Development is Key in Media
During the early part of my career, I was fortunate enough to work as a minor-league baseball broadcaster for five years. Being around professional baseball players and witnessing their efforts to get to the next level was one of the most enjoyable experiences I’ve had in the media industry. I saw some exceptionally talented athletes […]
Show me the Money!
Much like Tom Cruise in “Jerry Maguire”, many sales managers in media have been thinking “Show me the money!” due to the introduction of legalized sports betting in states across the country. There has been a sense that the advertising revenue from this opportunity will pay off in a big way for media. While early […]
Diminishing Attention Spans: Implications for Media Content
The phrase that I have heard over and over is “It’s all about the content.” For those of us in spoken-word presentations this has never been truer. Many of us started in music formats where we were told the importance of “playing the hits!” Whether a news talk format, a sports show, or for that […]
Scott Masteller Interview (Jan. 26, 2023)
Above is an interview with Sports Consultant Scott Masteller conducted on January 26, 2023 by Sean Bos of Crowd React Media, a division of Harker Bos Group. Sean and Scott discuss the importance of research to sports media, sports radio stations, the future of sports streaming, what sports radio stations should do when sports betting […]