Super Bowl 2026: What 500+ Viewers Told Us About Ads, Streaming, and Attention in Real Time
At Crowd React Media, a division of Harker Bos Group, we surveyed over 500 Super Bowl viewers within 12 hours of the final whistle to capture real-time advertising recall, viewing behavior, and engagement with the game and halftime show. Speed matters when measuring recall. By fielding immediately after the broadcast, we were able to see […]
2026 – What will you STOP doing?
The start of the new year is where many of us reflect on the past while looking to what is next in the future. As someone who has been in the content business for more than 45 years the changes I have seen are incredible. It started slowly back in the 70’s and now is […]
[PRESS RELEASE] Crowd React Media Releases Fourth Annual State of Sports Media 2025 Report
[Durham, NC] – September 29, 2025 – Crowd React Media, a division of Harker Bos Group, has released its fourth annual State of Sports Media 2025 report, a comprehensive study of how U.S. sports audiences engage with media. Based on a national survey of 775 adults, the findings highlight the unmatched intensity of sports fandom […]
A 7-Part Interview Series with Scott Masteller on our Findings from the State of Spanish Language Media 2025 Report
Katie Miller of Harker Bos Group and Crowd React Media sat down with industry expert Scott Masteller to discuss some key findings of our State of Spanish Language Media 2025 Report. We’ve divided the conversation into 7 digestible short videos that you can watch at your leisure. …And If you haven’t already downloaded our State […]
A 4-Part Interview Series with Scott Masteller on Talent, Media, and What Still Makes Radio Great
As part of our work on the State of Media 2025 report, I had the chance to sit down with someone I deeply respect—Scott Masteller, longtime radio and talent consultant with more than 30 years of experience in the industry. In this 4-part YouTube Shorts series, we talk about what’s changing in the media world, […]
The State of Media 2025
UPDATE: The State of Media 2025 is now live! Read it here. Live Monday, May 5th What happens when you stop looking at just who uses each media platform—and start looking at who’s actually converting? The State of Media 2025 goes live Monday, May 5, and this year’s report digs deeper than ever before. Now […]
Latest Research
Welcome to our comprehensive repository of media insights and research. At Crowd React Media and Harker Bos Group, we are committed to providing in-depth analyses of the latest trends and developments across various media landscapes. This page will be continuously updated with our latest research findings, ensuring you have access to the most current and […]
Do You Know Your Audience? – How to Use Research
Programming a spoken word format in 2024 is no small task. The challenges can be overwhelming, with one of the most significant questions being, “Do I know my audience?” Do you truly understand what they want when they listen, or what drives them away? The way people consume content has evolved, with listeners now in […]
It’s Still About The 5 Minutes
The more things change, the more they stay the same. During my career as a spoken-word programmer, I learned that ultimately, it’s about capturing the 5 minutes required for quarter-hour credit from Nielsen. This has always been the focus of savvy programmers who understand that the more compelling the content, the better the time spent […]
Who Cares? – Mastering Content Creation in 2024: A Guide to Captivating Audiences
Regardless of the platform you are involved in, the creation of content is an ever-changing process. For consumers, there is a plethora of choices for obtaining what they want. The competition for audience attention has never been more intense. In the current environment, focus and discipline need to be core strategies in producing content. Ask […]