Latest Research
Welcome to our comprehensive repository of media insights and research. At Crowd React Media and Harker Bos Group, we are committed to providing in-depth analyses of the latest trends and developments across various media landscapes. This page will be continuously updated with our latest research findings, ensuring you have access to the most current and […]
Do You Know Your Audience? – How to Use Research
Programming a spoken word format in 2024 is no small task. The challenges can be overwhelming, with one of the most significant questions being, “Do I know my audience?” Do you truly understand what they want when they listen, or what drives them away? The way people consume content has evolved, with listeners now in […]
It’s Still About The 5 Minutes
The more things change, the more they stay the same. During my career as a spoken-word programmer, I learned that ultimately, it’s about capturing the 5 minutes required for quarter-hour credit from Nielsen. This has always been the focus of savvy programmers who understand that the more compelling the content, the better the time spent […]
Who Cares? – Mastering Content Creation in 2024: A Guide to Captivating Audiences
Regardless of the platform you are involved in, the creation of content is an ever-changing process. For consumers, there is a plethora of choices for obtaining what they want. The competition for audience attention has never been more intense. In the current environment, focus and discipline need to be core strategies in producing content. Ask […]
How Different Generations Are Consuming Sports Content – Live Sports vs. Analysis/Commentary
In a continuation of our biweekly blog series featuring findings from our annual State of Sports Media report, we will be looking at how different age demographics prefer to consume sports content. The 2023 State of Sports Media report features over 900 interviews with sports fans nationwide, to paint a detailed portrait of the sports […]
Streaming Sports Is Where It’s At – But Don’t Count Out Cable Just Yet
Following the release of Crowd React Media’s The State of Sports Media report, which comprised of 900+ interviews with sports fans across the country, we are continuing with our biweekly blog series showcasing standout findings from our annual study (Be sure to check out our last blog on sports betting content). This week we are […]
1,000 Sports Fans Face-Off: Streaming vs. Cable
Sean Bos, co-founder of Crowd React Media, and Scott Masteller, Broadcast Consultant, discuss the findings of CRM’s “The State of Sports Media – 2023” report. This year’s State of report tracks everything from sports preference to sports betting habits, from viewership methods to sports-adjacent social media consumption, and from sports news apps/websites to sports audio. […]
Sports Betting Programming: More than beating the odds
Following the release of Crowd React Media’s The State of Sports Media, which included 900+ interviews across the country, we are starting a biweekly blog series, featuring standout findings from the report. This week we will further explore the phenomenon of Sports Betting and its broader implications for the future of sports media. The majority […]
Peek Inside the Heads of 1,000 Sports Fans
Sean Bos, co-founder of Crowd React Media, and Scott Masteller, Broadcast Consultant, discuss the findings of CRM’s “The State of Sports Media – 2023” report. This year’s State of report tracks everything from sports preference to sports betting habits, from viewership methods to sports-adjacent social media consumption, and from sports news apps/websites to sports […]
The State of Sports Media 2023 is now out!
Crowd React Media, a division of Harker Bos Group, is proud to present 2023’s The State of Sports Media. This year’s report delves into industry trends, tracking everything from sports preference to sports betting habits, viewership methods to social media consumption, and more. We aim to surprise by revealing that the headlines in the press […]