2026 – What will you STOP doing?
The start of the new year is where many of us reflect on the past while looking to what is next in the future. As someone who has been in the content business for more than 45 years the changes I have seen are incredible. It started slowly back in the 70’s and now is […]
[PRESS RELEASE] Crowd React Media Releases Fourth Annual State of Sports Media 2025 Report
[Durham, NC] – September 29, 2025 – Crowd React Media, a division of Harker Bos Group, has released its fourth annual State of Sports Media 2025 report, a comprehensive study of how U.S. sports audiences engage with media. Based on a national survey of 775 adults, the findings highlight the unmatched intensity of sports fandom […]
A 7-Part Interview Series with Scott Masteller on our Findings from the State of Spanish Language Media 2025 Report
Katie Miller of Harker Bos Group and Crowd React Media sat down with industry expert Scott Masteller to discuss some key findings of our State of Spanish Language Media 2025 Report. We’ve divided the conversation into 7 digestible short videos that you can watch at your leisure. …And If you haven’t already downloaded our State […]
The State of Spanish-Language Media 2025 Is Here
The wait is over. The second annual State of Spanish-Language Media report is live. This year’s study offers a rare, in-depth look at how Spanish-speaking Hispanic audiences in the U.S. are engaging with radio, streaming TV, podcasts, social media, music streaming, and more. Drawing from a nationally representative sample of Spanish-dominant and bilingual Hispanic adults, […]
The State of Media 2025
UPDATE: The State of Media 2025 is now live! Read it here. Live Monday, May 5th What happens when you stop looking at just who uses each media platform—and start looking at who’s actually converting? The State of Media 2025 goes live Monday, May 5, and this year’s report digs deeper than ever before. Now […]
Latest Research
Welcome to our comprehensive repository of media insights and research. At Crowd React Media and Harker Bos Group, we are committed to providing in-depth analyses of the latest trends and developments across various media landscapes. This page will be continuously updated with our latest research findings, ensuring you have access to the most current and […]
The Future of TV News: What Our Latest Research Reveals
The way audiences consume TV news is shifting rapidly. While cable and local broadcasts remain dominant forces, digital and streaming platforms—especially YouTube—are reshaping the landscape. How can news organizations evolve to meet their audiences where they are? Our State of TV News 2025 report breaks down key trends shaping the industry, including: The continued strength […]
Do you have a plan?
Do you have a Plan? Over my journey in the media business, I have found that true achievers are always learning and looking to the future. Yes, we can learn from looking back. However, we tend to do too much of that and not plan for what lies ahead. I remember back in 1996 I […]
2025 Media Predictions
Predicting what the state of media will be in 2025 is no small feat. Fortunately, at Crowd React Media, we published three comprehensive reports on the state of media in 2024. They were The State of Media 2024 (our keystone publication), The State of Sports Media 2024, and The State of Spanish-Language Media 2024. Our […]
Harker Bos Group Announces Sean Bos’ InFOCUS Podcast Interview on Spanish-Language Video
Harker Bos Group is excited to announce that Sean Bos, VP of Branding and Research, recently appeared on the InFOCUS Podcast, hosted by Adam Jacobson. Sean discussed the insights from Harker Bos Group’s latest report, State of Spanish-Language Media 2024: Video Edition, which offers valuable takeaways for the television industry. This interview delves into the […]