Super Bowl 2026: What 500+ Viewers Told Us About Ads, Streaming, and Attention in Real Time
At Crowd React Media, a division of Harker Bos Group, we surveyed over 500 Super Bowl viewers within 12 hours of the final whistle to capture real-time advertising recall, viewing behavior, and engagement with the game and halftime show. Speed matters when measuring recall. By fielding immediately after the broadcast, we were able to see […]
The Attribution Advantage: How Radio & TV Sales Teams Can Win the Credit Game
If you’re in radio or TV sales, you’ve probably experienced this frustration: A client runs a successful campaign with you, sees real results, but then credits their digital ads for the lift. Sound familiar? Marketing Millennials recently nailed this challenge in their newsletter with an insight that every broadcast sales professional should understand: Credit: Marketing […]
The Future of Marketing Is Local. Radio Has Been There All Along.
Marketing predictions for 2026 are starting to converge around a familiar idea: growth happens at the local level. Market Millennials recently highlighted this shift in their 2026 outlook, pointing to hyper local community building as a major opportunity. Instead of broad national campaigns fighting for the same attention, brands are being encouraged to activate at […]
[PRESS RELEASE] Crowd React Media Releases Fourth Annual State of Sports Media 2025 Report
[Durham, NC] – September 29, 2025 – Crowd React Media, a division of Harker Bos Group, has released its fourth annual State of Sports Media 2025 report, a comprehensive study of how U.S. sports audiences engage with media. Based on a national survey of 775 adults, the findings highlight the unmatched intensity of sports fandom […]
The State of Spanish-Language Media 2025 Is Here
The wait is over. The second annual State of Spanish-Language Media report is live. This year’s study offers a rare, in-depth look at how Spanish-speaking Hispanic audiences in the U.S. are engaging with radio, streaming TV, podcasts, social media, music streaming, and more. Drawing from a nationally representative sample of Spanish-dominant and bilingual Hispanic adults, […]
Why Radio Needs to Rethink “Share” and Start Selling Big Numbers Like Everyone Else
Radio is the only major medium still selling itself with small numbers. While digital media flaunts sky-high metrics like impressions, downloads, and streams, radio clings to “share”—a metric that maxes out at 100. That’s not just a measurement choice. It’s a missed opportunity. The Problem With “Share” In Nielsen’s radio methodology, “share” refers to the […]
The State of Media 2025
UPDATE: The State of Media 2025 is now live! Read it here. Live Monday, May 5th What happens when you stop looking at just who uses each media platform—and start looking at who’s actually converting? The State of Media 2025 goes live Monday, May 5, and this year’s report digs deeper than ever before. Now […]
Latest Research
Welcome to our comprehensive repository of media insights and research. At Crowd React Media and Harker Bos Group, we are committed to providing in-depth analyses of the latest trends and developments across various media landscapes. This page will be continuously updated with our latest research findings, ensuring you have access to the most current and […]
The Simple Guide to Radio’s Role in Full-Funnel Marketing
Watch Crowd React Media’s Katie Miller walk through the guide above. In today’s competitive media landscape, radio is often seen as a powerful tool for building awareness. However, it’s so much more than that. Radio can play a critical role at every stage of the marketing funnel, helping advertisers reach their goals whether they’re […]
Local Radio’s Secret Sauce: 5 Facts and Strategies to Engage Listeners & Advertisers
Research conducted by Harker Bos Group, October 2024, surveying over 1,700 radio listeners nationwide aged 18-45. In a time when endless streaming options seem to dominate the media landscape, we were curious: why do young listeners still tune into local radio? In a recent survey conducted with over 1,700 radio fans across the country, we […]