CRM Interview Series – Katie Miller Interviewed by Scott Masteller
Above is an interview with Katie Miller conducted by Scott Masteller in June of 2023. This is the first video in the CRM Interview Series which will be conducted by Scott Masteller with all of the team members of Crowd React Media, a division of Harker Bos Group. This interview covers the importance of media […]
Succession Planning and the Coaching Tree
Having been both an on-air talent and a Program Director, I have a unique perspective on talent development. As much as I enjoyed my on-air role in sports radio, the real excitement for me has been in two areas of focus, coaching and programming. In previous blogs, we have talked about the importance of talent […]
Be A Coach Not a Critic
This is a continuation of a two-part blog series. Read Part 1, Lessons from a Career Behind the Mic, here. Successfully hosting a popular program is one of the most challenging yet rewarding experiences on-air talent can have. Every person who steps into a studio does so dreaming of success and popularity, yet fearing failure. […]
Lessons from a Career Behind the Mic
I started my broadcast career as a disc-jockey at a 1000-watt AM radio station in Williamsport, PA. I worked at WWPA for a long time and in a small north central Pennsylvania market for 14 years. I was not making much in the way of money, but I was happy chasing my dream. Like most […]
Two-Prong Radio Research: Strategic Studies and Music Tests
In the ever-changing world of radio, staying ahead of the game requires stations to understand their audience and market dynamics. That’s where strategic studies and music tests come into play, working together to help stations optimize their programming and make informed decisions. Strategic Studies Strategic studies are like a roadmap for radio stations. They […]
HBG Media Minute: Shifting Trends in Car Radio Usage
Prefer to watch this article instead of reading? Watch on YouTube. In March 2023, Harker Bos Group conducted a comprehensive survey of over 800 radio listeners as part of our Media Minute series. We spoke with radio listeners to better understand their preferences when it comes to listening to the radio in their cars. The […]
When did “radio” become a dirty word?
Audacy recently released a great study on the personal connection listeners have between their lives and radio. We felt the report was well written, insightful, and a significant contribution to the industry. We encourage everyone in the industry to read and share it. One aspect of the study, however, made us uneasy. The word “radio” […]
Lessons from the Ballpark: Why Talent Development is Key in Media
During the early part of my career, I was fortunate enough to work as a minor-league baseball broadcaster for five years. Being around professional baseball players and witnessing their efforts to get to the next level was one of the most enjoyable experiences I’ve had in the media industry. I saw some exceptionally talented athletes […]
HBG Media Minute: Video Podcasts? Audiences Are Turning To Video To Consume Podcast Content
We at Harker Bos Group recently conducted a nationwide study to determine how radio listeners are consuming podcast content. More specifically, we wanted to know if the recent hubbub about video podcasts being ‘the new thing’ actually played out in our data. In a survey of 700+ radio listeners we found that a good chunk […]
Time to Make Local Radio Local Again
Radio group consolidation into the mega-groups we have now might be good for radio in some respects but it has done immense harm to local radio’s greatest strength. Good radio is local. It reflects the town it serves in both style and content. Local radio is an active integral part of the community woven into […]