Two-Prong Radio Research: Strategic Studies and Music Tests
In the ever-changing world of radio, staying ahead of the game requires stations to understand their audience and market dynamics. That’s where strategic studies and music tests come into play, working together to help stations optimize their programming and make informed decisions. Strategic Studies Strategic studies are like a roadmap for radio stations. They […]
HBG Media Minute: Shifting Trends in Car Radio Usage
Prefer to watch this article instead of reading? Watch on YouTube. In March 2023, Harker Bos Group conducted a comprehensive survey of over 800 radio listeners as part of our Media Minute series. We spoke with radio listeners to better understand their preferences when it comes to listening to the radio in their cars. The […]
When did “radio” become a dirty word?
Audacy recently released a great study on the personal connection listeners have between their lives and radio. We felt the report was well written, insightful, and a significant contribution to the industry. We encourage everyone in the industry to read and share it. One aspect of the study, however, made us uneasy. The word “radio” […]
Lessons from the Ballpark: Why Talent Development is Key in Media
During the early part of my career, I was fortunate enough to work as a minor-league baseball broadcaster for five years. Being around professional baseball players and witnessing their efforts to get to the next level was one of the most enjoyable experiences I’ve had in the media industry. I saw some exceptionally talented athletes […]
HBG Media Minute: Video Podcasts? Audiences Are Turning To Video To Consume Podcast Content
We at Harker Bos Group recently conducted a nationwide study to determine how radio listeners are consuming podcast content. More specifically, we wanted to know if the recent hubbub about video podcasts being ‘the new thing’ actually played out in our data. In a survey of 700+ radio listeners we found that a good chunk […]
Time to Make Local Radio Local Again
Radio group consolidation into the mega-groups we have now might be good for radio in some respects but it has done immense harm to local radio’s greatest strength. Good radio is local. It reflects the town it serves in both style and content. Local radio is an active integral part of the community woven into […]
Show me the Money!
Much like Tom Cruise in “Jerry Maguire”, many sales managers in media have been thinking “Show me the money!” due to the introduction of legalized sports betting in states across the country. There has been a sense that the advertising revenue from this opportunity will pay off in a big way for media. While early […]
HBG Media Minute: Digital Streaming of Terrestrial Radio – Enhance Your Market Share
When it comes to the digital streaming of radio stations, accurate measurement can prove to be difficult. Radio stations are largely left in the dark when it comes to true digital streaming listenership. This is why we at Harker Bos Group launched a nationwide study asking dedicated radio listeners about their radio streaming habits. More […]
Diminishing Attention Spans: Implications for Media Content
The phrase that I have heard over and over is “It’s all about the content.” For those of us in spoken-word presentations this has never been truer. Many of us started in music formats where we were told the importance of “playing the hits!” Whether a news talk format, a sports show, or for that […]
Scott Masteller Interview (Jan. 26, 2023)
Above is an interview with Sports Consultant Scott Masteller conducted on January 26, 2023 by Sean Bos of Crowd React Media, a division of Harker Bos Group. Sean and Scott discuss the importance of research to sports media, sports radio stations, the future of sports streaming, what sports radio stations should do when sports betting […]