Short Form Video: The Key to Reaching Younger Audiences for Radio and Local TV News
Prefer to watch a quick video on the topic instead? Click here to see how we take our own advice! In the State of Media 2025 report, we examined the media habits of over 1,000 audiences surveyed in March and April 2025. The findings highlight a crucial opportunity for traditional broadcast outlets to capture younger […]
Conversion Reveals Source Viability
Cume is a typical metric by which we can judge the reach of a given media source. In the context of our study, cume is the total number of people who use a given media type. However, it does not tell the whole story. A lot of the headlines you see detailing the major findings […]
The State of Media 2025
UPDATE: The State of Media 2025 is now live! Read it here. Live Monday, May 5th What happens when you stop looking at just who uses each media platform—and start looking at who’s actually converting? The State of Media 2025 goes live Monday, May 5, and this year’s report digs deeper than ever before. Now […]