Radio is Already Poised to Win Big with Advertisers
I recently read in a TV trade publication that, this year, ad spends for digital video is expected to surpass linear TV for the first time ever. With these digital video ads, consumers now expect brands to create innovative, personalized ads that truly connect with them. This made me think about how radio is already […]
HBG Media Minute: How do workers pass the time on the job? They are listening to audio.
In this week’s edition of the Harker Bos Group Media Minute, we dive into a recent study that asked 800+ radio listeners nationwide about their audio listening habits on the job. The results are startling, especially if you are a boss (or hold any sort of management position). Of the radio listeners we surveyed, 86% […]
The Power of Spanish-Language Radio: Connecting Cultures and Communities
When Harker Bos Group started doing radio research in the late 1980s, talking to a station’s listeners was invigorating. There was a tangible connection between listeners and their chosen stations. Listeners were part of the club – they participated in station events, went to concerts promoted by the station, called in, and revered the DJs. […]
PPM’s Convoluted Incentives
PPM’s Convoluted Incentives If a Nielsen PPM panelist wants the cash to keep coming, she or he has to do one thing: Keep the meter moving. The device that panelists carry has an accelerometer just like a Fitbit and other fitness tracking devices. In the same way a Fitbit can count your steps a PPM […]
Nielsen’s Fractured Fairytales
Time Spent per Occasion, TSPO for short. It’s a PPM metric that you have probably never heard about. You won’t find it in any of the Nielsen monthly market reports. It doesn’t appear in any Nielsen literature. To our knowledge the only time TSPO was shared with the radio community was in 2011 when Arbitron […]