Local Radio’s Secret Sauce: 5 Facts and Strategies to Engage Listeners & Advertisers
Research conducted by Harker Bos Group, October 2024, surveying over 1,700 radio listeners nationwide aged 18-45. In a time when endless streaming options seem to dominate the media landscape, we were curious: why do young listeners still tune into local radio? In a recent survey conducted with over 1,700 radio fans across the country, we […]
Real People, Real Answers: The Problem with Synthetic Sample
I recently filled out a survey from an online sample provider, and let me tell you, some of the questions really threw me for a loop. They wanted to know about my interest in using “synthetic sample.” Now, I hadn’t heard of synthetic sample before, so I was curious. The survey defined it as “any […]
Harker Bos Group Media Minute – Radio is Top in Ad Effectiveness
In this week’s Harker Bos Group Media Minute we wanted to explore the effectiveness of advertising in various mediums. Specifically, we wanted to know whether advertising in a particular medium made one more likely to consider purchasing a given product or service. We asked over 2,500 radio listeners nationwide to rank the top 3 sources […]
Unlock Your Station’s Success with the State of Media 2024 Video Sales Deck
The world of video is evolving, and with it, so are the opportunities to showcase broadcast television’s continued relevance in today’s dynamic media landscape. At Harker Bos Group, we’ve compiled the most critical insights from our State of Media 2024 Report, and we’re excited to share them with you in a powerful Video Sales Deck. […]