Streaming News
In a previous blog on news media consumption, we at Crowd React Media found that 94% of respondents surveyed consume any type of news media (print, digital, cable, streaming, social media, etc.). Of the 94% who consume any type of news media, 75% watch/stream the news or news commentary. While most people still use standard […]
Making Radio Relevant…Again
Disk jockey, personality, host, call them what you will, but virtually every radio station has them. But why? It’s presumably because stations believe that personalities can bring listeners to the station or keep people listening longer. But is it true anymore? A recent post here pointed out the outsized role DJs played in the 1970s. […]
The Cable News Hierarchy
This week’s blog is a continuation of last week’s entry in which we define what a news consumer is, and how much news they watch or consume on any given day. We at Crowd React Media found that people consume news…a lot. For a refresher, here are some key takeaways from the piece: 94% of […]
No Longer a “Fantasy”: The Real Market Scoop on a Digital Sports Pastime
Fantasy Sports is an incredibly popular pastime for most sports audiences. In a recent survey we at Crowd React Media wanted to get a good idea of what sports audiences look like. We did this through an online survey in which we talked to over 500 people and gauged their interests in sports. The results […]
2021 Hispanic Radio Conference
Sean and Katie attended the 2021 Hispanic Radio Conference presented by Radio Ink in Miami, Florida this week. While we were only able to attend the second of two days, we learned a lot and the day was filled with many highlights. Rick Ramos and Sherman Kizart spoke in a discussion entitled “Strength in Numbers” […]
24/7 News Means we are Consuming it 24/7 (Almost)
To say that news media is pervasive is an understatement. It figures into every aspect of our lives. The TV in the airport terminal blasts CNN. Our smartphones are constantly pinging us with the headlines through push notifications. Increasingly, smart speakers with screens pump the day’s events into your home. Your podcast feed grows thicker […]
Crowd React Media at the 2021 Hispanic Radio Conference
Crowd React Media is proud to announce that we will be attending and participating in the 2021 Hispanic Radio Conference. The conference is happening this week, in Miami, on Wednesday, September 22nd through Thursday, September 23rd. Our very own Glenda Bos will be part of the panel “Can Dollars to Hispanic Radio Fuel the 2022 […]
When Radio DJs were the Influencers
Larry Lujack, Gary Owens, Charlie Tuna, Chuck Leonard, Wolfman Jack, Dick Biondi, Cousin Brucie, Real Don Steele, Tom Donahue, and Tony Pigg. If you’re new to radio, the names probably won’t mean anything to you. If you’ve been in radio a while, you probably grew up listening to some of them. They were some of […]
It’s Going to be Hard to Keep Ignoring Esports
We at Crowd React Media wanted to take a deep dive into the world of sports and figure out what American sports audiences actually look like. Crowd React Media wants to know what sports they watch, what sports content they read, what they are posting about sports on social media, what sports programs they listen […]
Online Sports Betting: Not a Blip, more a New Digital Empire
Sports betting is an up-and-coming market that allows for a variety of sports marketing opportunities. Gone are the days where one went to the casino or called a bookie to place a bet on a big game. The era of online betting has officially begun. There is an expanding roster of app and online-based betting […]