2021 Hispanic Radio Conference
Sean and Katie attended the 2021 Hispanic Radio Conference presented by Radio Ink in Miami, Florida this week. While we were only able to attend the second of two days, we learned a lot and the day was filled with many highlights. Rick Ramos and Sherman Kizart spoke in a discussion entitled “Strength in Numbers” […]
24/7 News Means we are Consuming it 24/7 (Almost)
To say that news media is pervasive is an understatement. It figures into every aspect of our lives. The TV in the airport terminal blasts CNN. Our smartphones are constantly pinging us with the headlines through push notifications. Increasingly, smart speakers with screens pump the day’s events into your home. Your podcast feed grows thicker […]
Crowd React Media at the 2021 Hispanic Radio Conference
Crowd React Media is proud to announce that we will be attending and participating in the 2021 Hispanic Radio Conference. The conference is happening this week, in Miami, on Wednesday, September 22nd through Thursday, September 23rd. Our very own Glenda Bos will be part of the panel “Can Dollars to Hispanic Radio Fuel the 2022 […]
When Radio DJs were the Influencers
Larry Lujack, Gary Owens, Charlie Tuna, Chuck Leonard, Wolfman Jack, Dick Biondi, Cousin Brucie, Real Don Steele, Tom Donahue, and Tony Pigg. If you’re new to radio, the names probably won’t mean anything to you. If you’ve been in radio a while, you probably grew up listening to some of them. They were some of […]
It’s Going to be Hard to Keep Ignoring Esports
We at Crowd React Media wanted to take a deep dive into the world of sports and figure out what American sports audiences actually look like. Crowd React Media wants to know what sports they watch, what sports content they read, what they are posting about sports on social media, what sports programs they listen […]
Online Sports Betting: Not a Blip, more a New Digital Empire
Sports betting is an up-and-coming market that allows for a variety of sports marketing opportunities. Gone are the days where one went to the casino or called a bookie to place a bet on a big game. The era of online betting has officially begun. There is an expanding roster of app and online-based betting […]
Welcome to CrowdReactMedia.com!
We at Crowd React Media would like to welcome you to our website! We are a Research & Consultancy firm that specializes in Sports Media, Politics, and News Media. With over 90 years combined experience, we seek to provide the client with the most up-to-date market insights and analysis for successful positioning within a rapidly […]
Time to Rethink Music Formats?
Music formats – radio stations playing a single genre of music – are as old as radio itself. The notion that stations succeed by staying in their music “lanes” is accepted as programming gospel. Recent research, however, raises the question whether our focus on music format purity might be outdated. An analysis of Spotify users […]
Direction of Local Radio
MTV was going to kill local radio, but it didn’t. Napster and then iTunes were going to kill local radio, but they didn’t. Sirius and XM were going to kill local radio, but they didn’t. None of these newer competitors crushed local radio as media pundits predicted. Why not? With today’s overwhelming number of choices […]