HBG Media Minute: Radio Listening Pre-Pandemic vs. Now
In a recent study conducted by Harker Bos Group, we found that 52% of people are listening more to the radio now than they did before the pandemic. Two years on from the beginning of the Covid-19 pandemic, there has been a drastic shift in radio listenership. We, at Harker Bos Group, are pleased to […]
Sports Media Report Spring 2022 is Out!
Crowd React Media has released our first Sports Media Report. The Spring 2022 report dives into the world of sports to figure out what American sports audiences actually look like. Crowd React Media conducted 300+ respondent research studies to determine the following about Sports Audiences: What sports they watch What sports content they read What […]
Party Registration Doesn’t Always Reflect What Voters Believe
In a recent study conducted by Crowd React Media, we took an in-depth look at the media habits of news consumers and sports fans. Of those surveyed, 94% of respondents stated that they either watch the news or consume any type of news media. Of those that consume news media, 89% are registered to vote. […]
News Consumption and Voter Registration
In a recent study conducted by Crowd React Media, we took an in-depth look at the media habits of news consumers and sports fans. Of those surveyed, 94% of respondents stated that they either watch the news or consume any type of news media. In this week’s entry we will examine news consumers’ voter registration. […]
The Social Media Habits of Sports Consumers
In our most recent study on Sports Media consumption, we have explored online sports betting, eSports, Fantasy Sports, and Cable vs. Streaming of Sports. Today, we will look at how sports media consumers use social media to discuss sports. Graph (below): Do you use Social Media to post/comment about sports? More than half of […]
Cable Sports vs. Streaming Sports
Today, there are more ways to consume sports than ever before. In this blog post we will highlight cable and streaming consumption habits of sports audiences. Standard cable/satellite television has long been the preferred method by which one can watch sports. However, our research shows that sports streaming is beginning to eat into the traditional […]
Streaming News
In a previous blog on news media consumption, we at Crowd React Media found that 94% of respondents surveyed consume any type of news media (print, digital, cable, streaming, social media, etc.). Of the 94% who consume any type of news media, 75% watch/stream the news or news commentary. While most people still use standard […]
Making Radio Relevant…Again
Disk jockey, personality, host, call them what you will, but virtually every radio station has them. But why? It’s presumably because stations believe that personalities can bring listeners to the station or keep people listening longer. But is it true anymore? A recent post here pointed out the outsized role DJs played in the 1970s. […]
The Cable News Hierarchy
This week’s blog is a continuation of last week’s entry in which we define what a news consumer is, and how much news they watch or consume on any given day. We at Crowd React Media found that people consume news…a lot. For a refresher, here are some key takeaways from the piece: 94% of […]
No Longer a “Fantasy”: The Real Market Scoop on a Digital Sports Pastime
Fantasy Sports is an incredibly popular pastime for most sports audiences. In a recent survey we at Crowd React Media wanted to get a good idea of what sports audiences look like. We did this through an online survey in which we talked to over 500 people and gauged their interests in sports. The results […]