Sports Betting Programming: More than beating the odds
Following the release of Crowd React Media’s The State of Sports Media, which included 900+ interviews across the country, we are starting a biweekly blog series, featuring standout findings from the report. This week we will further explore the phenomenon of Sports Betting and its broader implications for the future of sports media. The majority […]
Peek Inside the Heads of 1,000 Sports Fans
Sean Bos, co-founder of Crowd React Media, and Scott Masteller, Broadcast Consultant, discuss the findings of CRM’s “The State of Sports Media – 2023” report. This year’s State of report tracks everything from sports preference to sports betting habits, from viewership methods to sports-adjacent social media consumption, and from sports news apps/websites to sports […]
The State of Sports Media 2023 is now out!
Crowd React Media, a division of Harker Bos Group, is proud to present 2023’s The State of Sports Media. This year’s report delves into industry trends, tracking everything from sports preference to sports betting habits, viewership methods to social media consumption, and more. We aim to surprise by revealing that the headlines in the press […]
Maximizing Your Radio Station’s Reach: A Guide to Alexa Integration
Are you a radio station owner or manager looking to expand your reach and connect with a broader audience through smart speakers like Alexa? Look no further! In our radio research studies, we find that typically over half of smart speaker owners are actively listening to local radio via their devices. To tap into this […]
Sneak Peek: Scott Masteller’s Key Findings in Crowd React Media’s Upcoming 2023 Sports Audience Study
I was able to get a sneak peek at Crowd React Media’s 2023 Sports Audience Study, and it will provide a great perspective on the impact of sports content on various platforms. The interest in sports continues to grow. Fans are passionate about their teams and elements, including how they consume their content and what […]
HBG Media Minute: Fear Not (Yet), The Encroachment Of AI On The Radio Space
Look at any recent article or feature on the trajectory of AI and you will likely encounter a dire prediction for not only media, but for mankind. This wanton hyperbole capitalizes on our deepest insecurities and concerns over a technology that appears hellbent on taking over the entire radio industry. Be that through AI curated […]
Urgency & Anticipation – Setting the Stage for Great Content
There’s the diary, then came PPM, and now we have streaming, where you get results instantaneously. Radios, computers, mobile devices, podcasts, and more devices are delivered to consumers every day. If you are a Program Director or a Content Manager, your job is to develop content that will appeal to the broadest set of the […]
The Drip Drip Drip of Audience Churn
You may think that steady Nielsen numbers are a sign that the same listeners are tuning to you month after month, but that may not be true. We find that a radio station continually churns listeners, gaining new listeners at the same time it loses other listeners who have stopped listening. Even if your cume […]
CRM Interview Series – Katie Miller Interviewed by Scott Masteller
Above is an interview with Katie Miller conducted by Scott Masteller in June of 2023. This is the first video in the CRM Interview Series which will be conducted by Scott Masteller with all of the team members of Crowd React Media, a division of Harker Bos Group. This interview covers the importance of media […]
Succession Planning and the Coaching Tree
Having been both an on-air talent and a Program Director, I have a unique perspective on talent development. As much as I enjoyed my on-air role in sports radio, the real excitement for me has been in two areas of focus, coaching and programming. In previous blogs, we have talked about the importance of talent […]