Beasley vs. Budd: Who NC Voters will Choose
At the beginning of November, Crowd React Media conducted a survey to get an idea of who North Carolinians will vote for in the 2022 Midterm Elections. We narrowed our survey’s scope to the U.S. Senate contest between Democrat Cheri Beasley and Republican Ted Budd. We also asked voters about some of their media habits, […]
HBG Media Minute: Music, the Lifeblood of Radio
What do you want to hear when you reach for the radio button in the morning? We have explored this question through our recent national radio study here at Harker Bos Group. Among the audience of nearly 900, we found out that music is indeed the top reason that people are drawn to their radio […]
HBG Media Minute: Topics for Radio Hosts and Personalities
In a recent national radio study conducted Harker Bos Group we asked over 800 radio listeners about their favorite topics for hosts and personalities to feature in daily radio programming. Surveyed listeners were told to rate their interest on a 1-5 scale in a set list of general topics for radio hosts/personalities to discuss on […]
HBG Media Minute: Radio Presets are Alive and Well
We, at Harker Bos Group, found in a recent study conducted in April 2022 with over 1,000 respondents in 10+ markets, that 87% of radio audiences have preset radio stations programmed into their vehicles. 84% of that audience with presets programmed into their car’s radio have 3 or more presets. 31% have programmed 6 or […]
HBG Media Minute: Radio Listening Pre-Pandemic vs. Now
In a recent study conducted by Harker Bos Group, we found that 52% of people are listening more to the radio now than they did before the pandemic. Two years on from the beginning of the Covid-19 pandemic, there has been a drastic shift in radio listenership. We, at Harker Bos Group, are pleased to […]
Sports Media Report Spring 2022 is Out!
Crowd React Media has released our first Sports Media Report. The Spring 2022 report dives into the world of sports to figure out what American sports audiences actually look like. Crowd React Media conducted 300+ respondent research studies to determine the following about Sports Audiences: What sports they watch What sports content they read What […]
Party Registration Doesn’t Always Reflect What Voters Believe
In a recent study conducted by Crowd React Media, we took an in-depth look at the media habits of news consumers and sports fans. Of those surveyed, 94% of respondents stated that they either watch the news or consume any type of news media. Of those that consume news media, 89% are registered to vote. […]
News Consumption and Voter Registration
In a recent study conducted by Crowd React Media, we took an in-depth look at the media habits of news consumers and sports fans. Of those surveyed, 94% of respondents stated that they either watch the news or consume any type of news media. In this week’s entry we will examine news consumers’ voter registration. […]
The Social Media Habits of Sports Consumers
In our most recent study on Sports Media consumption, we have explored online sports betting, eSports, Fantasy Sports, and Cable vs. Streaming of Sports. Today, we will look at how sports media consumers use social media to discuss sports. Graph (below): Do you use Social Media to post/comment about sports? More than half of […]
Cable Sports vs. Streaming Sports
Today, there are more ways to consume sports than ever before. In this blog post we will highlight cable and streaming consumption habits of sports audiences. Standard cable/satellite television has long been the preferred method by which one can watch sports. However, our research shows that sports streaming is beginning to eat into the traditional […]