Show me the Money!
Much like Tom Cruise in “Jerry Maguire”, many sales managers in media have been thinking “Show me the money!” due to the introduction of legalized sports betting in states across the country. There has been a sense that the advertising revenue from this opportunity will pay off in a big way for media. While early […]
HBG Media Minute: Digital Streaming of Terrestrial Radio – Enhance Your Market Share
When it comes to the digital streaming of radio stations, accurate measurement can prove to be difficult. Radio stations are largely left in the dark when it comes to true digital streaming listenership. This is why we at Harker Bos Group launched a nationwide study asking dedicated radio listeners about their radio streaming habits. More […]
Diminishing Attention Spans: Implications for Media Content
The phrase that I have heard over and over is “It’s all about the content.” For those of us in spoken-word presentations this has never been truer. Many of us started in music formats where we were told the importance of “playing the hits!” Whether a news talk format, a sports show, or for that […]
Scott Masteller Interview (Jan. 26, 2023)
Above is an interview with Sports Consultant Scott Masteller conducted on January 26, 2023 by Sean Bos of Crowd React Media, a division of Harker Bos Group. Sean and Scott discuss the importance of research to sports media, sports radio stations, the future of sports streaming, what sports radio stations should do when sports betting […]
Scott Masteller Joins Crowd React Media as Sports Consultant
Durham, NC, January 11, 2023 – Crowd React Media, a division of Harker Bos Group, is happy to welcome Scott Masteller as a Sports Consultant. Crowd React Media, which specializes in Sports Media and Sports Betting research, is pleased to bring Scott’s 40+ years of sports media experience and expand our portfolio. Masteller has […]
Radio is not bowling. Don’t stay in your lane.
Radio is not bowling. One of radio’s most cringeworthy terms is the word “lane” as in, “we want to stay in our lane.” The term is most often used as a code for, “we don’t want to play that song.” We don’t believe it, but perhaps there was a time when radio stations needed to […]
HBG Media Minute: Christmas 2022 Music Study Pt. II: Age Demographics
In last week’s Media Minute, we discussed the results of a nationwide study in which radio listeners were asked about their favorite Christmas music. We found that ‘50’s Rock’, ‘Retro’, and ‘80’s Pop Christmas’ were the favorite styles of holiday music from over 700 radio listeners. Additionally, station retention was highest in the montages that […]
HBG Media Minute: Christmas 2022 Music Study
With the holiday season well underway, we at Harker Bos Group wanted to put a Christmas spin on this week’s Media Minute. We asked over 500 radio listeners about their favorite Christmas music. To determine their preferred style of Christmas music, we created montages that evoked a certain style of holiday music, be it from […]
HBG Media Minute: Radio Morning Shows as Podcasts
Podcasts are an increasingly hot commodity as the amount of total podcast listeners in the U.S. is growing at a generous clip. How do radio stations keep up? In this month’s Harker Bos Media Minute, we wanted to unearth some podcast listening habits of established radio listeners. In a nationwide study launched in October, we […]
Recent NC Elections by TV Station Viewership
In last week’s blog, Crowd React Media correctly predicted the victor of the North Carolina U.S. Senate contest between Democrat Cheri Beasley and Republican Ted Budd. Our prediction turned out to be well within the margin of error, seeing we envisioned a roughly three point difference between the two in the final tally. Budd won […]