Sneak Peek: Scott Masteller’s Key Findings in Crowd React Media’s Upcoming 2023 Sports Audience Study
I was able to get a sneak peek at Crowd React Media’s 2023 Sports Audience Study, and it will provide a great perspective on the impact of sports content on various platforms. The interest in sports continues to grow. Fans are passionate about their teams and elements, including how they consume their content and what […]
HBG Media Minute: Fear Not (Yet), The Encroachment Of AI On The Radio Space
Look at any recent article or feature on the trajectory of AI and you will likely encounter a dire prediction for not only media, but for mankind. This wanton hyperbole capitalizes on our deepest insecurities and concerns over a technology that appears hellbent on taking over the entire radio industry. Be that through AI curated […]
Urgency & Anticipation – Setting the Stage for Great Content
There’s the diary, then came PPM, and now we have streaming, where you get results instantaneously. Radios, computers, mobile devices, podcasts, and more devices are delivered to consumers every day. If you are a Program Director or a Content Manager, your job is to develop content that will appeal to the broadest set of the […]
The Drip Drip Drip of Audience Churn
You may think that steady Nielsen numbers are a sign that the same listeners are tuning to you month after month, but that may not be true. We find that a radio station continually churns listeners, gaining new listeners at the same time it loses other listeners who have stopped listening. Even if your cume […]
CRM Interview Series – Katie Miller Interviewed by Scott Masteller
Above is an interview with Katie Miller conducted by Scott Masteller in June of 2023. This is the first video in the CRM Interview Series which will be conducted by Scott Masteller with all of the team members of Crowd React Media, a division of Harker Bos Group. This interview covers the importance of media […]
Succession Planning and the Coaching Tree
Having been both an on-air talent and a Program Director, I have a unique perspective on talent development. As much as I enjoyed my on-air role in sports radio, the real excitement for me has been in two areas of focus, coaching and programming. In previous blogs, we have talked about the importance of talent […]
Be A Coach Not a Critic
This is a continuation of a two-part blog series. Read Part 1, Lessons from a Career Behind the Mic, here. Successfully hosting a popular program is one of the most challenging yet rewarding experiences on-air talent can have. Every person who steps into a studio does so dreaming of success and popularity, yet fearing failure. […]
Lessons from a Career Behind the Mic
I started my broadcast career as a disc-jockey at a 1000-watt AM radio station in Williamsport, PA. I worked at WWPA for a long time and in a small north central Pennsylvania market for 14 years. I was not making much in the way of money, but I was happy chasing my dream. Like most […]
Two-Prong Radio Research: Strategic Studies and Music Tests
In the ever-changing world of radio, staying ahead of the game requires stations to understand their audience and market dynamics. That’s where strategic studies and music tests come into play, working together to help stations optimize their programming and make informed decisions. Strategic Studies Strategic studies are like a roadmap for radio stations. They […]
HBG Media Minute: Shifting Trends in Car Radio Usage
Prefer to watch this article instead of reading? Watch on YouTube. In March 2023, Harker Bos Group conducted a comprehensive survey of over 800 radio listeners as part of our Media Minute series. We spoke with radio listeners to better understand their preferences when it comes to listening to the radio in their cars. The […]