Who Cares? – Mastering Content Creation in 2024: A Guide to Captivating Audiences
Regardless of the platform you are involved in, the creation of content is an ever-changing process. For consumers, there is a plethora of choices for obtaining what they want. The competition for audience attention has never been more intense. In the current environment, focus and discipline need to be core strategies in producing content. Ask […]
How Different Generations Are Consuming Sports Content – Live Sports vs. Analysis/Commentary
In a continuation of our biweekly blog series featuring findings from our annual State of Sports Media report, we will be looking at how different age demographics prefer to consume sports content. The 2023 State of Sports Media report features over 900 interviews with sports fans nationwide, to paint a detailed portrait of the sports […]
HBG Media Minute: Do Radio Listeners Watch the News? (And how?)
In a recent nationwide study, we at Harker Bos Group asked over 900 radio listeners whether they watch the news and how they watch the news. The results demonstrate that a diverse array of news delivery technologies are used to consume video news, as well as emergent trends such as the increasing primacy of streaming […]
Streaming Sports Is Where It’s At – But Don’t Count Out Cable Just Yet
Following the release of Crowd React Media’s The State of Sports Media report, which comprised of 900+ interviews with sports fans across the country, we are continuing with our biweekly blog series showcasing standout findings from our annual study (Be sure to check out our last blog on sports betting content). This week we are […]
1,000 Sports Fans Face-Off: Streaming vs. Cable
Sean Bos, co-founder of Crowd React Media, and Scott Masteller, Broadcast Consultant, discuss the findings of CRM’s “The State of Sports Media – 2023” report. This year’s State of report tracks everything from sports preference to sports betting habits, from viewership methods to sports-adjacent social media consumption, and from sports news apps/websites to sports audio. […]