Crowd React Media Blog

Scott Masteller Joins Crowd React Media as Sports Consultant

  Durham, NC, January 11, 2023 – Crowd React Media, a division of Harker Bos Group, is happy to welcome Scott Masteller as a Sports Consultant. Crowd React Media, which specializes in Sports Media and Sports Betting research, is pleased to bring Scott’s 40+ years of sports media experience and expand our portfolio. Masteller has […]

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Radio is not bowling. Don’t stay in your lane.

Radio is not bowling. One of radio’s most cringeworthy terms is the word “lane” as in, “we want to stay in our lane.” The term is most often used as a code for, “we don’t want to play that song.” We don’t believe it, but perhaps there was a time when radio stations needed to […]

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HBG Media Minute: Christmas 2022 Music Study Pt. II: Age Demographics

In last week’s Media Minute, we discussed the results of a nationwide study in which radio listeners were asked about their favorite Christmas music. We found that ‘50’s Rock’, ‘Retro’, and ‘80’s Pop Christmas’ were the favorite styles of holiday music from over 700 radio listeners. Additionally, station retention was highest in the montages that […]

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HBG Media Minute: Christmas 2022 Music Study

With the holiday season well underway, we at Harker Bos Group wanted to put a Christmas spin on this week’s Media Minute. We asked over 500 radio listeners about their favorite Christmas music. To determine their preferred style of Christmas music, we created montages that evoked a certain style of holiday music, be it from […]

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HBG Media Minute: Radio Morning Shows as Podcasts

Podcasts are an increasingly hot commodity as the amount of total podcast listeners in the U.S. is growing at a generous clip.  How do radio stations keep up? In this month’s Harker Bos Media Minute, we wanted to unearth some podcast listening habits of established radio listeners.  In a nationwide study launched in October, we […]

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Recent NC Elections by TV Station Viewership

In last week’s blog, Crowd React Media correctly predicted the victor of the North Carolina U.S. Senate contest between Democrat Cheri Beasley and Republican Ted Budd.  Our prediction turned out to be well within the margin of error, seeing we envisioned a roughly three point difference between the two in the final tally.  Budd won […]

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Beasley vs. Budd: Who NC Voters will Choose

At the beginning of November, Crowd React Media conducted a survey to get an idea of who North Carolinians will vote for in the 2022 Midterm Elections.  We narrowed our survey’s scope to the U.S. Senate contest between Democrat Cheri Beasley and Republican Ted Budd.  We also asked voters about some of their media habits, […]

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HBG Media Minute: Music, the Lifeblood of Radio

What do you want to hear when you reach for the radio button in the morning? We have explored this question through our recent national radio study here at Harker Bos Group. Among the audience of nearly 900, we found out that music is indeed the top reason that people are drawn to their radio […]

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HBG Media Minute: Topics for Radio Hosts and Personalities

In a recent national radio study conducted Harker Bos Group we asked over 800 radio listeners about their favorite topics for hosts and personalities to feature in daily radio programming. Surveyed listeners were told to rate their interest on a 1-5 scale in a set list of general topics for radio hosts/personalities to discuss on […]

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HBG Media Minute: Radio Presets are Alive and Well

We, at Harker Bos Group, found in a recent study conducted in April 2022 with over 1,000 respondents in 10+ markets, that 87% of radio audiences have preset radio stations programmed into their vehicles.  84% of that audience with presets programmed into their car’s radio have 3 or more presets.  31% have programmed 6 or […]

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