What Happens When Your Favorite Radio Show Disappears? The Answer Should Terrify (and Excite) You
We asked 3,155 radio listeners across the US a simple question: If your favorite radio show disappeared tomorrow, how long would it take you to notice? The results should wake up every program director, general manager, and sales team in the country. 85% of Radio Listeners Notice Show Changes Within 24 Hours 51% said they’d […]
Super Bowl 2026: What 500+ Viewers Told Us About Ads, Streaming, and Attention in Real Time
At Crowd React Media, a division of Harker Bos Group, we surveyed over 500 Super Bowl viewers within 12 hours of the final whistle to capture real-time advertising recall, viewing behavior, and engagement with the game and halftime show. Speed matters when measuring recall. By fielding immediately after the broadcast, we were able to see […]
The Attribution Advantage: How Radio & TV Sales Teams Can Win the Credit Game
If you’re in radio or TV sales, you’ve probably experienced this frustration: A client runs a successful campaign with you, sees real results, but then credits their digital ads for the lift. Sound familiar? Marketing Millennials recently nailed this challenge in their newsletter with an insight that every broadcast sales professional should understand: Credit: Marketing […]
2026 – What will you STOP doing?
The start of the new year is where many of us reflect on the past while looking to what is next in the future. As someone who has been in the content business for more than 45 years the changes I have seen are incredible. It started slowly back in the 70’s and now is […]