Streaming News
In a previous blog on news media consumption, we at Crowd React Media found that 94% of respondents surveyed consume any type of news media (print, digital, cable, streaming, social media, etc.). Of the 94% who consume any type of news media, 75% watch/stream the news or news commentary.
While most people still use standard cable/satellite television to watch the news (60%), streaming is not too far behind at 52%. To get a better idea of how people watch/stream the news let’s look at the following graph:
Graph (Below): How do you regularly watch/stream the news? (Select all that apply)
At a glance, two data points from the above graph probably stood out to you: The first being that ages 60+ are ardent cable/satellite news watchers (75%), and second, the younger demo of 18-39 streams their news (65%). The drop-off between cable/satellite television viewers and streaming viewers among ages 60+ is quite drastic, with only 33% using an app/streaming service to watch the news. The outlook for cable/satellite news viewership is healthy, as 53% of ages 18-39 are still tuning in via traditional cable/satellite means. This, however, is not to say that Cable/Satellite television will not take a hit, as younger generations naturally tend to drift to the newer technology.
In last week’s entry we identified what cable/satellite news channels people were watching the most. Now we will detail which news sources/apps they are streaming…
Graph (Below): Which of the following App(s)/Streaming Service(s) do you use to stream the news? (Select all that apply)
Fox News immediately stands out as the dominant news source in streaming (55%). CNN lag with CNNgo (their dedicated streaming service) at 17%. Fox Nation, a streaming spinoff of Fox News featuring unique programming, indexes higher among news streamers than CNN’s principal streaming news app, CNNgo. The major networks of CBS, NBC, and ABC retain strong streaming viewership with their respective digital services.
So, we hope you’ve gained some insights into cable/satellite vs. streaming news viewership. Keep track of this space for more weekly articles ranging in subjects from politics, sports, to gambling/sports betting and media industry insights. Follow us on Twitter @CrowdReactMedia and be sure to sign up for our weekly newsletter at CrowdReactMedia.com.
Best,
Sean Bos (Cofounder)
Crowd React Media
TL;DR
- 94% of respondents consume any type of news media
- Of the 94% who consume any type of news media, 75% watch/stream the news or news commentary
- Most people still use standard cable/satellite television to watch the news (60%)
- Streaming is not too far behind cable/satellite news at 52%
- Ages 60+ are ardent cable/satellite news watchers (75%)
- 18-39 demo streams their news (65%)
- The outlook for cable/satellite news viewership is healthy, as 53% of ages 18-39 are still tuning in via traditional cable/satellite means
- Cable/Satellite News will take a hit with younger demos, as younger generations tend to drift towards the newer technology
- Fox News is the most-watched news source in streaming (55%)
- CNN’s streaming app, CNNgo is at 17%
