A 7-Part Interview Series with Scott Masteller on our Findings from the State of Spanish Language Media 2025 Report
Katie Miller of Harker Bos Group and Crowd React Media sat down with industry expert Scott Masteller to discuss some key findings of our State of Spanish Language Media 2025 Report. We’ve divided the conversation into 7 digestible short videos that you can watch at your leisure.
…And If you haven’t already downloaded our State of Spanish Language Media 2025 Report we would advise you to do so now!
Click on the links below to watch each video.
How Important Is Soccer to Spanish-Language Audiences?
Katie and Scott discuss soccer being second-fiddle to American Football among Spanish-Language audiences in the US.
How Sports Keep Spanish-Language Audiences Plugged In
Scott talks about how the best personalities and stars of sports media have sort of a grounding effect on audiences in a way they feel like they are part of a larger community.
Building the Female Spanish-Language Sports Audience
Scott and Katie discuss the challenges facing Spanish-Language sports media in developing a female audience. Scott goes on to highlight some potential avenues for growth.
Serving Gen Z Streamers and OTA Loyalists — Is It Possible?
Scott and Katie discuss catering to both your digital and OTA audiences while keeping an eye towards innovation. You basically need entirely different models that account for the divergent attributes of the demographics that seek either sort of media content.
The Toughest Challenges in Building for Both Streaming & OTA
Scott and Katie explore how to build both a streaming and OTA business model while adapting to evolving market pressures. Hint: Throw the ‘we’ve always done it this way’ mentality out the window.
How Advertisers Can Tap Into Spanish-Language Sports Passion —The Smart Way
Katie and Scott talk about how to harness the passion of Spanish-Language sports audiences. It’s all about one-on-one relationship. You’re not making a pitch at an audience. You’re having a conversation with individual members of the audience.
Where Spanish-Language Sports Coverage Is Headed by 2030
Scott and Katie discuss the future of Spanish-Language sports coverage. It’s down to broadcasters to tell the stories that people want to hear. The upcoming World Cup might drive viewership towards soccer more generally.
We hope you enjoyed this quick series as this entire project has been a delight in putting together.
Whether you’re creating content, managing talent, or just trying to keep up with a rapidly changing landscape, these short interviews are a great starting point.
If you’d like to learn more about the State of Spanish Language Media 2025 or how we’re helping media brands navigate what’s next, get in touch or check out the full report.
– Sean Bos
Cofounder, Crowd React Media
