Weekly Roundup – April 29, 2025

Weekly Roundup – April 29, 2025

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How Ezra Klein's YouTube Makeover Points to Podcasting's TV Future

"Earlier this month, The New York Times hired a full-time director of photography—primarily for podcasts. It might sound like a surprising move for a podcast, unless you’ve clocked what’s been happening at The Ezra Klein Show. Klein, once a disembodied voice, is now a bona fide millennial onscreen hottie, staring straight into the camera and engaging a new kind of audience. The message is clear, and in this case, the medium really is the message: Podcasts aren’t just going visual; they’re becoming television. And YouTube is the network where it’s all happening."

Our Take: We've been saying this for awhile now in these very pages - video podcasting is essentially daytime talk tv. So in constantly reinventing what 'podcasting' is supposed to look and sound like, you basically wind up with a newfangled version of The Oprah Winfrey Show, The View, Meet the Press...or Nancy Grace.

Alphabet adds nearly 2% as search, units show resilient growth

"Alphabet’s stock gained 1.7% on Friday after signaling strong growth in its search and advertising businesses amid a competitive artificial intelligence environment and uncertain macro backdrop.
“GOOGL’s pace of GenAI product roll-out is accelerating with multiple encouraging signals,” wrote Morgan Stanley’s Brian Nowak. “Macro uncertainty still exists but we remain [overweight] given GOOGL’s still strong relative position and improving pace of GenAI enabled product roll-out.”"

Our Take: Remember when a bunch of think-pieces came out that were critical of Google's AI results being pasted at the top of every search query? These pieces said that this would effectively kill search for google. That didn't happen. In fact, the opposite happened and it turns out people love it (The AI banner summary at the top of google search results)

Mark Zuckerberg Says Social Media Is Over

"What, exactly, does a social network do? Is it a website that connects people with one another online, a digital gathering place where we can consume content posted by our friends? That’s certainly what it was in its heyday, in the two-thousands. Facebook was where you might find out that your friend was dating someone new, or that someone had thrown a party without inviting you. In the course of the past decade, though, social media has come to resemble something more like regular media. It’s where we find promotional videos created by celebrities, pundits shouting responses to the news, aggregated clips from pop culture, a rising tide of A.I.-generated slop, and other content designed to be broadcast to the largest number of viewers possible. The people we follow and the messages they post increasingly feel like needles in a digital haystack. Social media has become less social."

Our Take: While used in the recent past to keep tabs on your friends, enemies, and exes, social media has transmogrified into a one-stop entertainment shop, an omni-hub of distraction in your leisure time (and let's face it - at work). While you can still surveil your friend group and beyond, social media is more like the boob tube of yesteryear.

NCAA To Sell Gambling Data To Sportsbooks Via Genius Sports

"The NCAA will start selling data from its championship events to sportsbooks around the country, part of an expanded partnership between the college sports governing body and Genius Sports.
The move, announced Friday, represents a notable departure from the NCAA’s prior arms-length relationship with legal sports betting. While the major pro U.S. leagues have built lucrative commercial partnerships in betting—including data deals like this one—the NCAA has stayed almost entirely on the sidelines. Instead, its executives have been outspoken about the industry’s effect on athletes, and pushed legislation that would limit the types of college bets that are permitted.
Under the new partnership, Genius Sports (NYSE: GENI) will have the right to sell live data from all NCAA championships through 2032. That includes the men’s and women’s March Madness basketball tournaments, the most valuable assets in the NCAA’s portfolio. Regular season contests, and FBS football postseason games like the College Football Playoff, are not included."

Our Take: The NCAA is probably thinking there is way too much money to be made here not to be involved with sports betting. The NCAA has voiced many concerns over sports betting's effects on athletes and the culture surrounding sports. However, there were large enough sums on the table to change their minds...

Charter slows cord cutting

"Charter Communications, the US telco and mass media company, has reported that it slowed losses of pay-TV customers in Q1. The company, led by president and CEO Chris Winfrey, shed another 167,000 residential video customers during the quarter, compared to a year-earlier decline of 392,000.
Charter had 12.7 million pay TV subscribers at the end of March 31st 2025, which follows the company rebundling video services with new Spectrum pricing and packaging and a ‘Life Unlimited’ branding in September 2024. It also introduced its Xumo streaming platform joint venture involving Comcast to stem the loss of video customers amid continuing cable cord-cutting."

Our Take: There are those that switched to streaming only to find a more complicated, often pricier, iteration of what they originally had: Cable TV.

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Sean Bos

Sean Bos is a founder of Crowd React Media and VP of Branding & Research at Harker Bos Group.