Coming Soon: The State of Media 2025
Live Monday, May 5th
What happens when you stop looking at just who uses each media platform—and start looking at who’s actually converting?
The State of Media 2025 goes live Monday, May 5, and this year’s report digs deeper than ever before.
Now in its second year, this annual snapshot offers a comprehensive look at American media habits—from traditional to digital, audio to video, daily habits to deeper engagement. And in 2025, we’re taking it one step further by introducing conversion as a key lens. It’s a powerful, often-overlooked metric that reveals not just reach—but resonance.
Here’s a sneak peek at what’s inside:
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One traditional media platform quietly keeps up with it’s digital counterpart in conversion—yes, really.
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Several audio formats that appear stable on the surface are showing subtle signs of decline when compared to 2024.
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We’re seeing a reset of media habits post-pandemic, with some surprising demographic shifts… and some areas showing remarkable stability.
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Plus: data across all major platforms—radio, TV (cable and streaming), podcasts, YouTube, video games, and more.
Want to get a sense of what to expect? Take a look at last year’s report, then mark your calendar.
The State of Media 2025 goes live Monday, May 5. You won’t want to miss what’s changed—and what hasn’t.
