Crowd React Media has been helping radio stations better understand their listeners, their strength and weaknesses, as well as the strengths and weaknesses of their competitors, for over 30 years. In those many decades we have helped stations grow and succeed across the spectrum of formats.
They say “Knowledge is Power”, and it is certainly true in radio. A radio station’s success depends on an understanding of what listeners want to hear, and equally importantly, what they don’t want to hear. The challenge is that listeners are not static in their likes and dislikes. Tastes are continually evolving, so you need to understand today’s listener right now. An additional challenge is the rest of the media your audience consumes.
The solution is research. Research helps you better understand wants and likes of your listeners. You also need research to determine how good of a job you are doing compared to your competitors.
Every study is designed for your unique situation and the challenges you face. Your study begins with a collective deep dive into your view of the opportunities and threats the station faces.
Challenges
- Knowing what listeners want to hear… and what they do not want to hear.
- Keeping hook library fresh
- Staying up-to-date as eras of formats shift
- Determining audience perceptions of station and its competitors
- Answering the question “How many people listen to my station?”
- Determining accurate Market Share
- Understanding listeners spending habits to create top-notch sales decks
- Analysis of hosts and programming
- Learning listeners’ media days to learn how your station fits in
