Sports Research

Data-driven plays for sports media success

Research and strategy that deliver the wins your audience—and advertisers—are looking for.

We Know Sports Fans

At Crowd React Media, we understand the passion, loyalty, and nuance that define sports audiences. Whether you’re running a sports radio station, hosting a sports podcast, managing a regional sports network, or launching a new franchise, we help you reach your audience—and understand them.

 

What We Do for Sports

We conduct research for:

  • Sports Radio Stations
  • Sports Podcasts
  • Sports Betting Shows
  • Sports TV Shows
  • Sports Franchises & Market Viability

Want to know if your audience prefers play-by-play, personality-driven commentary, or betting odds breakdowns? Want to test whether your city could support a new team? Looking to grow your podcast audience, or prove to advertisers that your station reaches passionate, loyal fans? We’ve got you covered.

Challenges

  • Understanding what drives loyalty among different fan bases
  • Proving audience engagement to skeptical advertisers
  • Adapting programming or content to fit listener/viewer habits
  • Evaluating expansion opportunities for new teams or shows
  • Finding untapped audience segments in crowded markets

Why It Works

We use targeted research tools like callout studies, brand lift surveys, music and content testing, and market studies to get to the heart of what your audience wants—and what makes them stick around.

Our insights help:

  • PDs and GMs fine-tune programming
  • Podcast creators shape content and ad messaging
  • Sales teams show advertisers exactly what kind of reach and loyalty your platform delivers
  • Investors and owners evaluate new markets or expansion

Sports

Super Bowl 2026: What 500+ Viewers Told Us About Ads, Streaming, and Attention in Real Time

At Crowd React Media, a division of Harker Bos Group, we surveyed over 500 Super Bowl viewers within 12 hours...

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2026 – What will you STOP doing?

The start of the new year is where many of us reflect on the past while looking to what is...

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[PRESS RELEASE] Crowd React Media Releases Fourth Annual State of Sports Media 2025 Report

[Durham, NC] – September 29, 2025 – Crowd React Media, a division of Harker Bos Group, has released its fourth...

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