Gain a Complete View of Your Audience’s Media Habits. Optimize Engagement Across All Channels.
The 360 Attribution Study provides an in-depth analysis of how your audience interacts with media throughout their day. This service tracks behavior across television broadcasts, streaming services, radio, websites, mobile apps, and social media. By understanding where, when, and how viewers engage with different media, your station can optimize programming, promotions, and ad strategies to meet your audience’s preferences and habits.
With these insights, your station will deliver content that resonates, driving sustained engagement and audience growth across all platforms—whether on-air, online, or in the community.
Features
- Complete Audience Journey Mapping: Track how viewers consume news and media across TV, radio, streaming platforms, social media, and websites throughout the day.
- Media Consumption Patterns: Identify peak times for audience engagement with various types of content (morning news, prime-time broadcasts, or mobile alerts).
- Cross-Platform Engagement Analysis: Understand how viewers move between live TV, streaming apps, social platforms, and other channels.
- Segmented Audience Behavior Insights: Identify how different demographics engage with your station and tailor strategies for each segment.
- Content Flow & Retention Metrics: Discover which content holds viewers' attention and where they tune out to refine segment structure and scheduling.
- Actionable Programming Recommendations: Use insights to align your station’s content strategy with audience preferences and consumption patterns.
Use Cases
- Programming Optimization Across Platforms: Align your TV broadcasts with streaming, website, and social media content to maintain engagement throughout the day. Use audience insights to plan news segments when viewership peaks, ensuring maximum impact.
- Multi-Platform Viewer Journey Analysis: Understand how viewers move from morning news broadcasts to midday social media engagement and evening streaming services, helping your station deliver content where and when it matters most.
- Segmented Targeting for Diverse Audiences: Develop targeted strategies for different audience segments based on age, key demographics, and viewing preferences to drive deeper engagement.
- Community and Event Promotion Success: Assess how well your station’s community events or initiatives are promoted across platforms and refine your strategy for stronger audience participation.