Understand Your Audience. Outperform the Competition.
Audience Matrix offers an in-depth, 360-degree analysis of your station’s audience and the competitive landscape. This service delivers actionable insights by profiling viewer demographics, online and over-the-air (OTA) engagement, and key market trends. With a deep dive into your audience’s behaviors and preferences, as well as those of your competitors, Audience Matrix empowers your station to optimize programming, strengthen brand presence, and boost viewer loyalty.
By leveraging these comprehensive insights, your station can sharpen its strategy, target key audience segments more effectively, and achieve sustained viewership growth across all platforms.
Features
- In-depth Audience Profiling: Analyze demographic, behavioral, and psychographic data to understand who your viewers are and how they engage.
- Competitor Benchmarking: Profile the audience and strategy of competing stations to identify market strengths, weaknesses, and opportunities.
- OTA & Digital Impressions: Measure both traditional broadcast and online engagement, reviewing web, app, and social media performance.
- Brand Sentiment Analysis: Assess your station’s brand perception across key audience groups and compare it to competitors.
- Daypart Viewing Insights: Discover when viewers are tuning in to optimize programming and ad placements.
- Segmentation & Targeting Recommendations: Identify core audience segments and provide actionable strategies for targeted outreach.
- Promotion & Campaign Effectiveness: Evaluate the success of marketing efforts across different channels to enhance promotional strategies.
- Talent Assessment & Engagement: Analyze how on-air personalities resonate with audiences and recommend strategies for improving performance.
Use Cases
- Content Optimization: Leverage detailed audience insights to align news programming with viewer preferences, increasing engagement and satisfaction across all time slots.
- Competitive Benchmarking: Analyze the performance of rival stations to uncover areas where your station can differentiate itself, expanding your market share.
- Digital & OTA Strategy Enhancement: Integrate data from feedback on both digital platforms and OTA signals to create a seamless multi-platform strategy, boosting both live and on-demand viewership.
- Brand Strengthening: Evaluate brand perception within your market and develop strategies to improve brand identity, ensuring your station becomes a top-of-mind source for news.
- Audience Targeting & Growth: Segment the audience by factors such as viewing habits, age, location, and engagement levels, and tailor content, marketing, and promotions for each group.
- Programming Optimization: Use audience data to fine-tune daypart programming schedules, ensuring your most valuable content is broadcast when engagement is highest.
- Promotional Strategy Refinement: Measure the effectiveness of campaigns and community initiatives to design future promotions that drive deeper viewer engagement and loyalty.
- Talent Engagement & Management: Assess how viewers respond to your on-air talent and receive recommendations on coaching or adjustments to boost their connection with the audience.