State of TV News 2025: The Inaugural Report
The way people consume TV news is changing fast. While cable news remains a dominant force, digital platforms are rising, and streaming services—especially YouTube—are becoming go-to destinations for news consumption.
The State of TV News 2025 report, presented by Crowd React Media, a division of Harker Bos Group, offers a data-driven look at audience behaviors, the competition between linear TV and streaming, and the future of news in an increasingly hybrid media landscape. Designed specifically for news stations, this report provides actionable insights and strategies to help broadcasters adapt and succeed in this new landscape.
Key Insights from the Report:
- Cable & Satellite TV still lead as the primary source for news, but digital is gaining ground.
- Local news remains a staple for cable audiences, but streaming local news is lagging—a key opportunity for broadcasters.
- YouTube is the powerhouse for digital news consumption, making it an essential platform for news stations.
- Partisan preferences shape news consumption, with audiences seeking news sources that align with their views.
- Live and breaking news are more critical than ever, with audiences prioritizing real-time updates.
- The future of TV news is hybrid—blending linear TV’s trust and structure with streaming’s flexibility and reach.
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