Recent Publications:

Ordered by most recently published.

• • State of Sports Media 2024
    The third annual report on the state of sports media across all channels, including radio, tv, digital, social and more.
    Read More
  • State of Media 2024: Video Sales Deck
    A downloadable PowerPoint deck with video findings from our State of Media 2024 report, showcasing broadcast television’s resilience and continued success, and ready to be used in your Sales team’s next sales deck!
    Read More
  • State of Media 2024: Radio Sales Deck
    A downloadable PowerPoint deck with radio data from our State of Media 2024 report, showing the strength of radio, and ready to be used in your Sales team’s next sales deck!
    Read More
  • State of Spanish-language Media 2024: Video Edition
    This whitepaper focuses on Spanish-language video media, including local and national news.
    Read More
  • State of Spanish-language Media 2024: Audio Edition
    This whitepaper focuses on the unique aspects and developments within Spanish-language audio media.
    Read More
  • State of Media 2024
    Our flagship report offers a broad overview of the media industry, highlighting key shifts and emerging trends across various platforms.
    Read More

Coming Soon:

More to be announced shortly!

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We strive to keep you informed and ahead of the curve with our ongoing research and insights. Bookmark this page and check back regularly for the latest updates.

The post Latest Research appeared first on Crowd React Media.

Above is an interview with Katie Miller conducted by Scott Masteller in June of 2023.

This is the first video in the CRM Interview Series which will be conducted by Scott Masteller with all of the team members of Crowd React Media, a division of Harker Bos Group.

This interview covers the importance of media research, the lifespan of a media research project, and how research provides a return on investment.

The post CRM Interview Series – Katie Miller Interviewed by Scott Masteller appeared first on Crowd React Media.

Economic concerns proved to be top-of-mind for NC voters.  49% of those surveyed by Crowd React Media stated that Economy/Inflation was their most important issue, substantially higher than issues like Healthcare and Abortion/Reproductive Issues (36% and 34%, respectively).

This week, carrying on with our November political survey results, we will dive into the media habits of registered voters in North Carolina, placing emphasis on local TV news stations in the metropolitan areas of Charlotte and Raleigh-Durham.  Also, we will be charting their local TV news preferences with the candidates they voted for in the 2020 election.  We want to demonstrate our ability to track voter preferences and attitudes, with their unique behaviors as media consumers.

To get us started, we asked registered N.C. voters which Presidential candidate they voted for in 2020.  Let’s look at what we found below.

Graph (below): Which Presidential Candidate did you vote for in the 2020 General Election? (Raleigh-Durham vs. Charlotte)

Among those surveyed, 56% in the Raleigh-Durham metro went for Joe Biden over Donald Trump (42%) in the 2020 General Election.  Charlotte skewed slightly more towards Trump at 51% to 49%.  This is a macro snapshot of the major NC metros.  However, when apprised of the local TV news affiliates preferred by those surveyed, we were able to be more granular in our analysis.

2020 Presidential Election

Here are how viewers of respective local TV news affiliates in the Raleigh-Durham metro voted in 2020:
Graph (below): Which Presidential Candidate did you vote for in the 2020 General Election? (Raleigh-Durham TV Audiences)

Above represents the primary local TV news affiliates in the Raleigh-Durham metro: WRAL/WRAZ (NBC/FOX), CBS17, ABC11, and Spectrum news.  WRAL had a sizable tilt towards Biden at 65% to Trump at 35%.  CBS17’s audience largely preferred Trump 57% over Biden 43%.  ABC11 is roughly even in its voter allotment, with 48% having voted for Biden to Trump’s 52%.  Spectrum, like WRAL, swings heavily towards Biden voters, at 61%.

As for the Charlotte Metropolitan area, here are our findings:

Graph (below): Which Presidential Candidate did you vote for in the 2020 General Election? (Charlotte TV Audiences)

The major local TV news affiliates are represented by WSOC (ABC), WBTV (CBS), WCNC (NBC), Queen City News (FOX), and Spectrum.  WSOC and WCNC were split in their 2020 candidate choice.  WBTV (CBS) and Queen City News (Fox) had a marked preference for Donald Trump among their viewers (57% and 65%, respectively), whereas Spectrum news had a big Biden lean in its viewership.

2022 Senate Race

Now let us take a look at the 2022 Senate race in North Carolina.

Here are how viewers of respective local TV news affiliates in the Raleigh-Durham metro voted in 2022 Senate Election:

Graph (below): Who do you plan to vote for U.S. Senator in the 2022 North Carolina Midterm Elections? (Raleigh-Durham TV Audiences)

Above represents the primary local TV news affiliates in the Raleigh-Durham metro: WRAL/WRAZ (NBC/FOX), CBS17, ABC11, and Spectrum news.  WRAL was split between Beasley at 43% to Budd at 45%.  CBS17’s audience was also divided between Beasley at 46% to Budd at 48%. ABC11 had a shift towards Beasley with 48% vs. Budd’s 38%.  Spectrum, like ABC11, swings heavily towards Beasley voters, at 51%.

As for the Charlotte Metropolitan area, here are our findings:

Graph (below): Who do you plan to vote for U.S. Senator in the 2022 North Carolina Midterm Elections? (Charlotte TV Audiences)

Beasley led WSOC (48%), WCNC (58%) and Spectrum (51%), whereas Budd was the winner at WBTV (57%), and Queen City News (78%). The only station that did not have undecided and/or third-party voters was Queen City News.

Be sure to read next week’s entry as we dive into the core interests and issues of local tv news viewers in the Raleigh-Durham and Charlotte metros.  Thanks for reading!

• Study conducted in early November, 2022.
• 250 Registered North Carolina Voters Ages 18+

The post Recent NC Elections by TV Station Viewership appeared first on Crowd React Media.

In this CRM blog entry, we will walk you through our findings and methodology, and make a prediction as to the winner between Budd And Beasley.

To get us started, we spoke with 250 registered N.C. voters and asked if they are planning to vote in the upcoming elections.  Let’s take a look at what we found.

Graph (Below): “Are you planning to vote or have you already voted in the upcoming North Carolina 2022 Midterm Elections?”

As you can see above, 68% plan to vote and 22% have already voted.  That’s a good 90% of the registered voters we polled.  This is a high level of potential voter turnout.

We asked these voters about their most important issues which inform their choices at the ballot box.  The 2022 midterms are proving to be just as hotly contested and divisive as the previous General Election cycle in 2020.  Some of the key issues to that election have seemingly taken a backseat to voters’ economic priorities in 2022.  Here’s what came out of our results:

Graph (Below):  “Which of the following issues/problems are most important to you?”

“Economy/Inflation” is the core concern for North Carolinians in the upcoming elections at 49%, 13% ahead of Healthcare and  15% ahead of issues surrounding abortion laws.  Pundits speculated that abortion would galvanize a good chunk of voters and potentially change the course of the election in favor of the Democrats, but that energy seems to have diminished in the face of rising prices, high interest rates, and historic inflation.  At 49%, “Economy/Inflation” is the current driver here.

It also looks like Republicans in North Carolina will be pretty pleased heading into the new congressional term as our poll indicates:

Graph (Below): Who do you plan to vote for U.S. Senator in the 2022 North Carolina Midterm Elections?

Of the 68% of N.C. voters planning to cast a ballot in the looming Midterm Elections, Ted Budd has the slight edge over Cheri Beasley, 45% to 42%. This however, is within the margin of error, and those 11% “Undecided” could ultimately give the matchup a decisive tilt. If we assume that Undecided splits around the same ratio as the current ballots that have been cast (see next slide) we can safely assume that Undecided voters will not skew heavily Democratic and will not change the results to favor Beasley.

The 22% of N.C. Voters who have already cast their votes, have done so overwhelmingly for the Republican Ted Budd.  He leads Beasley 55% to 42%.  Take a look at the following graph:

Graph (Below): “Who did you vote for U.S. Senator in the 2022 North Carolina Midterm Elections?”

These findings bolster our confidence in predicting that Ted Budd will defeat Cheri Beasley in the 2022 Midterm Elections for U.S. Senator.

In future entries, we will dive deeper into voters’ media habits and which Raleigh-Durham and Charlotte news stations they tune into, based on their political affiliation.  Thanks for reading!

• Study conducted in early November, 2022.
• 250 Registered North Carolina Voters Ages 18+

The post Beasley vs. Budd: Who NC Voters will Choose appeared first on Crowd React Media.

First off, let’s look at the following graph about party registration.

Graph (below): To which political party are you registered to vote?

As expected, younger ages 18-39 are most likely to be Democrats (52%). 53% of females are registered as Democrats, 12 percentage points higher than men, 41% of whom are Democrats themselves. It appears in our study that the older you are, the more likely you are to be a registered Republican or Independent, despite the overall Democratic lean of the study. An interesting side note to this heavy Democratic bent, the GOP-aligned news channel Fox News was far and away the most watched news network in our study (59%), compared to liberal, left-of-center outlets such as CNN and MSNBC (49% and 36%, respectively).

It must be noted that voter registration tells only half the story. We proceeded to ask the respondents to rank the strength of their affiliation with various ideologies/political parties and the results were diffuse. The lay voter is nuanced in the sense that their affiliations are scattered among different, often contradictory political beliefs and positions. The proceeding chart will further drive home this point.

Graph (below): Using a 1-5 scale, please indicate how strongly you identify with the following labels, where a “1” means you do not identify at all with this label, and a “5” means you identify very strongly with this label.

In accounting for strongest levels of ideological affiliation, we combined the 4’s and 5’s to best portray the results. Respondents most strongly identified as Democrats and Independents. What’s important here is that strong affiliation with the label ‘Democrat’ (41%) is noticeably less than the overall number of respondents that are registered as Democrats (45%). More striking is the increase of respondents who identify as ‘Independent’ (41%) compared to the total amount of registered Independents (26%).

After ‘Democrat’ and ‘Independent’, 33% of respondents identified strongly with the ‘Moderate’ and ‘Republican’ Labels. 31% considered themselves ‘Liberal’, whereas 32% considered themselves ‘Conservative’. Looking at a combination of 1’s and 2’s, or rather, respondents that do not at all identify with a given label, 64% percent of surveyed news consumers had little to no level of identification with the label ‘Socialist’. Behind ‘Socialist’ the labels with the weakest levels of respondent identification were ‘Libertarian’ (60%), ‘Socially Conservative’ (55%), and ‘Progressive’ (53%).

We hope that this brief overview of voter registration and ideological affiliation among news consumers has been informative. It was surely eye-opening as a researcher. Voters cannot typically be defined as merely blue or red. They hold a variety of beliefs and positions at the same time. These beliefs and positions might also simultaneously contradict one another.

Be sure to pay attention to this space for more insights and analysis on sports, news, and politics. Give us a follow @CrowdReactMedia on Twitter and sign up here for our weekly newsletter which includes blogs like the one you just read along with the latest developments in the sports, politics, and news media industry.

TL; DR

• 94% of respondents stated that they either watch the news or consume any type of news media.
• 89% of news consumers are registered to vote.
• News consumption of any kind appears to track strongly with voter registration.
• Younger ages 18-39 are most likely to be Democrats (52%).
• 53% of females are registered as Democrats, 12 percentage points higher than men, 41% of whom are Democrats themselves.
• The older you are, the more likely you are to be a registered Republican or Independent.
• Respondents most strongly identified as Democrats and Independents.
• After ‘Democrat’ and ‘Independent’, 33% of respondents identified strongly with the ‘Moderate’ and ‘Republican’ Labels.
• 31% of respondents considered themselves ‘Liberal’, whereas 32% considered themselves ‘Conservative’.
• 64% percent of surveyed news consumers had little to no level of identification with the label ‘Socialist’.
• Behind ‘Socialist’ the labels with the weakest levels of respondent identification were ‘Libertarian’ (60%), ‘Socially Conservative’ (55%), and ‘Progressive’ (53%).
• Voters cannot typically be defined as merely blue or red. They hold a variety of beliefs and positions at the same time. These simultaneously held beliefs and positions might also contradict one another.

The post Party Registration Doesn’t Always Reflect What Voters Believe appeared first on Crowd React Media.

Let’s look at the following graph about voter registration.

Graph (below): Are you registered to vote? (Yes)

It turns out that 89% of those in our study who consume any type of news media are registered to vote. Unsurprisingly, those news consumers ages 60 and over are most likely to be registered to vote at 94%. Voter registration drops slightly as you get younger, with 91% of ages 40-59 registered to vote, followed by ages 18-39, of whom 84% are registered to vote. News consumption of any kind appears to track strongly with voter registration. The logic being that if you consume news, you are also very likely to be a registered voter.

We hope that this brief overview of voter registration among news consumers has been informative. It was surely eye-opening as a researcher. Be sure to pay attention to this space for more insights and analysis on sports, news, and politics. Give us a follow @CrowdReactMedia on Twitter, and sign up here for our weekly newsletter which includes blogs like the one you just read along with the latest developments in the sports, politics, and news media industry.

TL;DR

• 94% of respondents stated that they either watch the news or consume any type of news media.
• 89% of news consumers are registered to vote.
• News consumers ages 60 and over are most likely to be registered to vote at 94%.
• 91% of ages 40-59 are registered to vote, followed by ages 18-39, of whom 84% are registered.
• News consumption of any kind appears to track strongly with voter registration.

The post News Consumption and Voter Registration appeared first on Crowd React Media.

While most people still use standard cable/satellite television to watch the news (60%), streaming is not too far behind at 52%. To get a better idea of how people watch/stream the news let’s look at the following graph:

Graph (Below): How do you regularly watch/stream the news? (Select all that apply)

At a glance, two data points from the above graph probably stood out to you: The first being that ages 60+ are ardent cable/satellite news watchers (75%), and second, the younger demo of 18-39 streams their news (65%). The drop-off between cable/satellite television viewers and streaming viewers among ages 60+ is quite drastic, with only 33% using an app/streaming service to watch the news. The outlook for cable/satellite news viewership is healthy, as 53% of ages 18-39 are still tuning in via traditional cable/satellite means. This, however, is not to say that Cable/Satellite television will not take a hit, as younger generations naturally tend to drift to the newer technology.

In last week’s entry we identified what cable/satellite news channels people were watching the most. Now we will detail which news sources/apps they are streaming…

Graph (Below):  Which of the following App(s)/Streaming Service(s) do you use to stream the news? (Select all that apply)

Fox News immediately stands out as the dominant news source in streaming (55%). CNN lag with CNNgo (their dedicated streaming service) at 17%. Fox Nation, a streaming spinoff of Fox News featuring unique programming, indexes higher among news streamers than CNN’s principal streaming news app, CNNgo. The major networks of CBS, NBC, and ABC retain strong streaming viewership with their respective digital services.

So, we hope you’ve gained some insights into cable/satellite vs. streaming news viewership. Keep track of this space for more weekly articles ranging in subjects from politics, sports, to gambling/sports betting and media industry insights. Follow us on Twitter @CrowdReactMedia and be sure to sign up for our weekly newsletter at CrowdReactMedia.com.

Best,
Sean Bos (Cofounder)
Crowd React Media

TL;DR

• 94% of respondents consume any type of news media
• Of the 94% who consume any type of news media, 75% watch/stream the news or news commentary
• Most people still use standard cable/satellite television to watch the news (60%)
• Streaming is not too far behind cable/satellite news at 52%
• Ages 60+ are ardent cable/satellite news watchers (75%)
• 18-39 demo streams their news (65%)
• The outlook for cable/satellite news viewership is healthy, as 53% of ages 18-39 are still tuning in via traditional cable/satellite means
• Cable/Satellite News will take a hit with younger demos, as younger generations tend to drift towards the newer technology
• Fox News is the most-watched news source in streaming (55%)
• CNN’s streaming app, CNNgo is at 17%

The post Streaming News appeared first on Crowd React Media.

• 94% of people we surveyed actively consume any type of news media. This is who we will define as ‘news consumers’
• 53% of news consumers on average consume 1-3 hours of news media per day.
• 23% of ages 18-39 are consuming 4-7 hours of news media per day. Combined with those consuming 8 hours or more (8 hours!), 35% of ages 18-39 are consuming at least 4 hours of news media per day.
• 26% of total news consumers are consuming more than 4 hours of news media per day.
• 75% of news media consumers are watching/streaming the news or news commentary.
• 65% of news consumers that watch the news, do so every day.
• Ages 60+ watch the most news every day out of any demographic, at 87%.
• Standard Cable/Satellite television is still the preferred way to watch the news at 60%. App/Streaming service is not too far behind at 52%
• Younger demo, ages 18-39, naturally prefers the newer technology with 65% using App/Streaming Service to watch the news.

So now you may be wondering as to what news people are watching.  Let’s start out with their favorite cable/satellite channels.

Surprise! It’s Fox News.

Graph (below): Which of the following Cable/Satellite channels do you watch for news? (Select all that apply)

Fox News is the leading cable channel at 59%, followed by Local TV news at 50%.  CNN is third at 49% while the other major cable news network, MSNBC, lags a good bit behind at 36% of news consumers who watch television.

Fox News is often considered a conservative network amenable to the right of the American political divide, with a generally older viewership.  However, the presumed Fox News audience profile does not hold up under scrutiny.  In our study, we found high levels of Fox News viewership among nearly all the major demographic groups surveyed by Crowd React Media in a recent study.  Let’s take a look.

Graph (below):  Who watches Fox News? (News consumers who have indicated they watch Cable/Satellite news)

First thing to note is that of the 18-39 demographic who watch cable/satellite news, 67% watch Fox News. Compare this to 56% of dedicated 60+ cable/satellite news consumers, who do the lion’s share of TV news watching – 87% of ages 60+ watch the news every day.

In our study we also asked people whether they were registered to vote. 89% of all respondents surveyed were registered to vote.  We also asked them to which party they are registered.  Registration among participants was varied and gave us a substantial sample to work with (Dem., Rep., Ind.).  We then applied this demographic break to our study to determine the proportion of Democrats, Republicans, and Independents that watch the news (in this instance, Fox News).

Despite being the smallest percentage depicted in the above graph, nearly half of all registered Democrats who watch the news, watch Fox news (44%).  Expectedly, a significant share of registered Republicans who watch the news (73%), watch Fox News.  Let that sink in.  44% of registered Democrats are watching Fox News, a conservative network.  One might say that Fox News’ formula of explicitly favoring one side over the other yet still attracting those of disparate political beliefs and attitudes is very much a winning one.  CNN and MSNBC are outlets that cater to left-wing perspectives and news items.  Yet they simply just do not perform as well with viewers across the board as Fox News.  Here are a couple graphs to help us better understand Fox News’ dominance.

Graph (below): Who watches CNN vs. Fox News? (News consumers who have indicated they watch Cable/Satellite news)

The only demographic in which CNN enjoys a clear advantage over Fox News is the percentage of registered Democrats who watch CNN (63%) compared to registered Republicans who do so (22%).  However, Fox News has doubled CNN’s share of people registered to the opposite party that watch (44% vs. 22%).  Coupled with the fact that simply more people watch Fox News than CNN demonstrates their utter dominance in the TV news market.

And finally we have MSNBC:

Graph (below): Who watches MSNBC vs. Fox News? (News consumers who have indicated they watch Cable/Satellite news)

23% more people watch Fox News over MSNBC (59% vs. 36%).  In fact, Fox News has the edge in every demographic category depicted in the above graph.  This includes the proportion of registered Democrats. In our study, more registered Democrats watch Fox News (44%) than they do MSNBC (43%), a staunchly blue-aligned news network.  Fox News is the current Cable News Champion.

Thanks for reading this edition of an ongoing series of blog entries on news consumption habits.  Give us a follow on Twitter for more information & insights.  Be sure to visit us at CrowdReactMedia.com in the meantime to peruse all our client services.  Look forward to hearing from you in the future!

TL;DR

• Fox News is the leading cable channel at 59%, followed by Local TV news at 50%. CNN is third at 49% while the other major cable news network, MSNBC, lags a good bit behind at 36% of news consumers who watch television.
• Of the 18-39 demographic who watch cable/satellite news, 67% watch Fox News.
• 89% of everyone Crowd React Media surveyed in a recent study is registered to vote.
• Nearly half of all registered Democrats who watch the news, watch Fox news (44%).
• Fox News has doubled CNN’s share of people registered to the opposite party that watch (44% vs. 22%).
• 23% more people watch Fox News over MSNBC (59% vs. 36%). In fact, Fox News has the edge over MSNBC in every demographic category Crowd React Media detailed in their study on news media consumption habits.
• Fox News is the current Cable News Champion.

The post The Cable News Hierarchy appeared first on Crowd React Media.

To put it mildly, Americans (if not the world – later study) are obsessed with the news.  In fact, 94% of all respondents surveyed in a recent Crowd React Media study on media consumption habits, watch or consume any type of news media (referred to as ‘news consumers’ in this post). This is not necessarily surprising – most people prefer to stay informed and knowledgeable of recent events.  The remarkable part of this mass news media consumption is the sheer amount of time people are consuming news per day.    Let’s look at the following graph to get a sense of just how news consumers are spending their time.

Graph (below): In total, how long would you say that you consume any type of news media per day?

First off, 53% of news consumers consume 1-3 hours of news media every day.  What we mean by ‘news media’ is any type of news content from TV, radio, podcast, streaming, print news, online news, to news on social media platforms, etcetera.  It must be noted that 23% of ages 18-39 are consuming 4-7 hours of news media per day.  Combined with those consuming 8 hours or more, 35% of ages 18-39 are consuming at least 4 hours of news media per day.  That is more than a third of ages 18-39 we surveyed committing a sixth of their day to news media consumption.   26% of all news consumers are spending more than 4 hours on news media per day.  This is a staggering amount of news consumption!

At this point you might be asking yourself, “Well, that’s a lot of news…but what kind of news are they consuming?”  Our study found that 75% of news media consumers are watching/streaming the news or news commentary.  Let’s get into the data with this next graph:

Graph (below):  How often do you watch/stream the news or news commentary?

Before we get to the outliers in the above graph, let’s focus on ‘Total’. 97% of news consumers that watch the news are doing so at least once a week.  What’s more notable is that the 65% of news consumers that watch the news, do so every day.   That’s a significant amount of news-watching, especially factored into the average total amount of news media people are consuming.  It’s no wonder that people’s daily news media consumption totals often add up to more than 4 hours.  Ages 60+ watch the most news every day out of any demographic, at 87%.  100% of Ages 60+ watch the news at least once a week.  Despite consuming the most news media in total, Ages 18-39 watch the least amount of news, with 49% watching/streaming every day, and 93% watching/streaming at least once a week.

Now that we now have a good idea of how often news consumers are watching the news, we might ask how exactly they are watching/streaming.  The next graph can offer us some answers:

Graph (below): How do you regularly watch/stream the news? (Select all that apply)

Standard Cable/Satellite Television is still by-and-large the preferred way to watch the news, at 60%.  However, App/Streaming Service is noticeably not too far behind at 52%.  Ages 60+ have the highest preference for Cable/Satellite Television in watching the news, compared to 53% of Ages 18-39 who prefer Cable/Satellite Television.  Ages 40-59 are even in their preference of Cable/Satellite Television vs. App Streaming Service, at 55% and 54% respectively.  The younger demo of Ages 18-39 naturally prefers the newer technology, with 65% using App/Streaming Service to watch the news.   Nearly a third of news-watchers does so both on Social Media Site(s)/Platforms and Laptop/Desktop Websites.  46% of Ages 18-39 watch the news on Social Media Site(s)/Platforms, indicating even further market growth for the social media titans of Facebook (70%), Twitter (42%), and YouTube (81%).

Graph (below): Which social media site(s)/platform(s) do you use to stream/watch the news? (Select all that apply)

Now that we’ve explored some ways in which people are consuming the news and for how long they are doing so each day, we can begin to form an idea of a typical news consumer.  In future posts we will explore print and online/app news formats, TV channels vs. Streaming Apps, news radio formats, news/political podcasts, political campaigns, candidate polling, social media use, political/ideological affiliation, voting habits, and more!  Subscribe to our newsletter to get articles like this sent to your inbox every week.

Actionable market information like the data presented in this post can be tailored to your specific research needs and targeted field of study. Do not hesitate to send any of us here at Crowd React Media an email and be sure to follow us on Twitter!

TL; DR

• Contemporary news media is ubiquitous. It factors into every aspect of our lives.
• 94% of respondents we surveyed actively consume any type of news media.
• 53% of news consumers consume 1-3 hours of news media per day.
• 23% of ages 18-39 are consuming 4-7 hours of news media per day. Combined with those consuming 8 hours or more, 35% of ages 18-39 are consuming at least 4 hours of news media per day.
• More than 1/3^rd of Ages 18-39 commits at least 1/6^th of their day to news media consumption.
• 26% of total news consumers are consuming more than 4 hours of news media per day.
• 75% of news media consumers are watching/streaming the news or news commentary.
• The 65% of news consumers that watch the news, do so every day.
• Ages 60+ watch the most news every day out of any demographic, at 87%.
• Standard Cable/Satellite Television is still the preferred way to watch the news, at 60%. App/Streaming Service is not too far behind at 52%.
• Ages 60+ have the highest preference for Cable/Satellite Television in watching the news, compared to 53% of Ages 18-39 who prefer Cable/Satellite Television.
• . The younger demo of Ages 18-39 naturally prefers the newer technology, with 65% using App/Streaming Service to watch the news.
• Nearly a 1/3^rd of news-watchers does so both on Social Media Site(s)/Platforms and Laptop/Desktop Websites. 46% of Ages 18-39 use Social Media Sites to watch the news.
• Of the 29% of people (‘Total’) who use Social Media Platforms to watch/stream the news, 70% use Facebook, 42% use Twitter, and 81% use YouTube.

The post 24/7 News Means we are Consuming it 24/7 (Almost) appeared first on Crowd React Media.