Pre/Post (live) campaign studies evaluate the effectiveness of advertising campaigns by comparing audience perceptions and behaviors before and after the campaign runs. This method provides real-world insights into how well the campaign achieved its objectives, enabling stations to provide concrete proof of the campaign’s success.
Features
- Baseline and post-campaign surveys
- Audience reach and frequency analysis
- Behavioral tracking and analytics
- Brand awareness measurement
- Purchase intent analysis
- Sentiment analysis
- Cross-platform performance comparison
- Detailed reporting and insights
Use Cases
- Demonstrating the impact of campaigns to advertisers
- Measuring changes in brand awareness due to your platform
- Evaluating shifts in audience perceptions after a campaign
- Tracking changes in purchase intent from your audience
- Comparing the effectiveness of different media channels on your platform
- Identifying the most effective ad creatives run on your platform
- Understanding the long-term impact of campaigns run on your platform
- Optimizing future advertising strategies based on past performance
- Analyzing competitive campaign performance on your platform
- Validating media spend effectiveness to attract more advertisers
- Assessing brand change awareness before and after campaigns