About Crowd React Media

Our Mission

At Crowd React Media we provide cutting-edge research in the rapidly evolving marketplace of media. As a division of Harker Bos Group, we leverage decades of experience in media research while carving our own path. While HBG leads the charge in radio, we focus on advertising, podcasts, sports media, and television news. We will cut through the noise with careful research and uncover fixed constants in a sea of inconsequence.

Our Story

Crowd React Media was born out of a simple, powerful observation: the way a crowd reacts to music at a live concert is electric. Watching those reactions in real-time gave our founders a profound appreciation for the importance of connection and engagement. They wanted to harness that magic—those visceral, in-the-moment responses—and bring it to the world of advertising and media.

At Crowd React Media, we replicate that concert-like experience for brands, helping them understand how their audience or consumers connect with their message. Every touchpoint matters, and we work to ensure those moments resonate and leave a lasting impression.

As a division of Harker Bos Group, we leverage decades of experience in media research while carving our own path. While HBG leads the charge in radio, we focus on advertising, podcasts, sports, and television news, creating a comprehensive approach to modern media that helps brands and stations alike thrive.

Whether it’s the cheers of a concert crowd or the quiet recognition of a perfectly timed ad, we’re here to help you understand your audience and create connections that count.