State of Spanish-Language Media 2025: The Second Annual Report
This in-depth report explores how Spanish-speaking Hispanic audiences in the U.S. are engaging with media in 2025—from radio, cable TV, and podcasts to YouTube, music streaming, social media, and more. Designed for radio and TV stations, podcasters, news organizations, content creators, and advertisers, the report highlights key behaviors, platform strengths, and whitespace opportunities.
Now in its second year, this report builds on the insights from our 2024 study and includes comparisons to the general market using data from our State of Media 2025 report. The result is a clear, actionable view into how Spanish-language media fits into the broader media ecosystem—and how to connect with this diverse and highly engaged audience.
What You’ll Learn:
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Which media platforms are part of the daily routine and which ones are fading into the background
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Why some platforms are seeing double-digit growth among Spanish-speaking audiences compared to English-speaking ones
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The one digital platform that’s practically unskippable for anyone trying to reach this audience
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How identity, culture, and trust shape what people listen to and why they stay loyal
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What’s missing from the current podcast landscape and where the biggest gaps are
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The video format Spanish-speaking audiences can’t get enough of
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How one “old school” format is outperforming expectations, especially for news
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What’s really driving music habits and what that means for radio
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What kind of content older Hispanic audiences still turn to every day
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Why Spanish-language media isn’t just thriving, it’s leading
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