Weekly, biweekly or monthly music testing to keep your station playing what your audience wants to hear. Conducted 100% online for fast, effective turnaround.
Features
- Measure up to 35 songs based on Appeal and Fatigue on a regular basis, up to once a week, throughout a calendar year.
- We can customize scales based on the needs of the station.
- Includes optional perceptual questions to review hosts, shows, sales initiatives, etc.
Use Cases
- Understanding Trending Music: Learn about which current hooks are trending in your market, and when they start to fizzle out. Gives near-instant listener feedback on what they want to hear on your station today.
- Evaluating the popularity of new songs: Radio stations use callout tests to gauge the popularity of new songs, helping them decide whether to add them to their playlist or not.
- Identifying which songs to slow down in rotation: Radio stations use callout to determine which songs have become unpopular or tired to their listeners.
- Assessing the potential success of songs: Radio stations use callout tests to assess the potential success of songs, helping them to make informed decisions about which songs to promote and support.
- Measuring listener engagement: Radio stations use callout tests to measure listener engagement with their programming, helping them to identify areas for improvement and adjust their playlist to better suit their audience.
- Developing targeted advertising campaigns: Radio stations use callout tests to gather demographic and psychographic information about their listeners, helping them to develop targeted advertising campaigns that resonate with their audience
- Providing feedback to record labels: Radio stations use callout tests to provide feedback to record labels on the performance of their songs, helping them to refine their marketing strategies and make informed decisions about which songs to promote.
- Developing themed playlists: Radio stations use callout tests to develop themed playlists, such as songs for a particular holiday, season, or event, based on listener feedback and preferences.
- Building listener loyalty: Radio stations use callout tests to build listener loyalty by engaging with their audience and responding to their feedback, helping them to create a more personalized and enjoyable listening experience.
- Evaluating the success of promotional events: Radio stations use callout tests to evaluate the success of promotional events, such as music festivals or album releases, by measuring the impact on listener engagement and playlist popularity.
- Tracking trends in the music industry: Radio stations use callout tests to track trends in the music industry, such as emerging genres or popular artists, helping them to stay current and relevant to their listeners.