What happens when you stop looking at just who uses each media platform—and start looking at who’s actually converting?

The State of Media 2025 goes live Monday, May 5, and this year’s report digs deeper than ever before.

Now in its second year, this annual snapshot offers a comprehensive look at American media habits—from traditional to digital, audio to video, daily habits to deeper engagement. And in 2025, we’re taking it one step further by introducing conversion as a key lens. It’s a powerful, often-overlooked metric that reveals not just reach—but resonance.

Here’s a sneak peek at what’s inside:

• One traditional media platform quietly keeps up with it’s digital counterpart in conversion—yes, really.

• Several audio formats that appear stable on the surface are showing subtle signs of decline when compared to 2024.

• We’re seeing a reset of media habits post-pandemic, with some surprising demographic shifts… and some areas showing remarkable stability.

• Plus: data across all major platforms—radio, TV (cable and streaming), podcasts, YouTube, video games, and more.

Want to get a sense of what to expect? Take a look at last year’s report, then mark your calendar.

The State of Media 2025 goes live Monday, May 5. You won’t want to miss what’s changed—and what hasn’t.

The post Coming Soon: The State of Media 2025 appeared first on Crowd React Media.

Recent Publications:

Ordered by most recently published.

• • State of TV News 2025
    The inaugural report on the state of TV News. Designed specifically for news stations, this report provides actionable insights and strategies to help broadcasters adapt and succeed in this new landscape.
    Read More
  • State of Sports Media 2024
    The third annual report on the state of sports media across all channels, including radio, tv, digital, social and more.
    Read More

• • State of Media 2024: Video Sales Deck
    A downloadable PowerPoint deck with video findings from our State of Media 2024 report, showcasing broadcast television’s resilience and continued success, and ready to be used in your Sales team’s next sales deck!
    Read More
  • State of Media 2024: Radio Sales Deck
    A downloadable PowerPoint deck with radio data from our State of Media 2024 report, showing the strength of radio, and ready to be used in your Sales team’s next sales deck!
    Read More
  • State of Spanish-language Media 2024: Video Edition
    This whitepaper focuses on Spanish-language video media, including local and national news.
    Read More
  • State of Spanish-language Media 2024: Audio Edition
    This whitepaper focuses on the unique aspects and developments within Spanish-language audio media.
    Read More
  • State of Media 2024
    Our flagship report offers a broad overview of the media industry, highlighting key shifts and emerging trends across various platforms.
    Read More

Coming Soon:

More to be announced shortly!

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We strive to keep you informed and ahead of the curve with our ongoing research and insights. Bookmark this page and check back regularly for the latest updates.

The post Latest Research appeared first on Crowd React Media.

Our State of TV News 2025 report breaks down key trends shaping the industry, including:

• The continued strength of local news on cable
• The rise of streaming news, with YouTube leading the charge
• How TV stations can adapt to a hybrid media world

Get the full report here: State of TV News 2025

The post The Future of TV News: What Our Latest Research Reveals appeared first on Crowd React Media.