What happens when you stop looking at just who uses each media platform—and start looking at who’s actually converting?

The State of Media 2025 goes live Monday, May 5, and this year’s report digs deeper than ever before.

Now in its second year, this annual snapshot offers a comprehensive look at American media habits—from traditional to digital, audio to video, daily habits to deeper engagement. And in 2025, we’re taking it one step further by introducing conversion as a key lens. It’s a powerful, often-overlooked metric that reveals not just reach—but resonance.

Here’s a sneak peek at what’s inside:

• One traditional media platform quietly keeps up with it’s digital counterpart in conversion—yes, really.

• Several audio formats that appear stable on the surface are showing subtle signs of decline when compared to 2024.

• We’re seeing a reset of media habits post-pandemic, with some surprising demographic shifts… and some areas showing remarkable stability.

• Plus: data across all major platforms—radio, TV (cable and streaming), podcasts, YouTube, video games, and more.

Want to get a sense of what to expect? Take a look at last year’s report, then mark your calendar.

The State of Media 2025 goes live Monday, May 5. You won’t want to miss what’s changed—and what hasn’t.

The post Coming Soon: The State of Media 2025 appeared first on Crowd React Media.

Yeah, let that sink in for a minute. Sampling companies are now using AI and machine learning to simulate human responses. And not only that, they’re apparently comfortable enough with the concept to pitch it directly to paying clients. These are companies whose entire purpose is to connect you with real humans. They’re selling the idea of talking to actual people—but now, they’re mixing in AI-generated responses.

Here’s the kicker: If the industry starts relying on synthetic sample—essentially guesstimating responses based on what real people have answered in the past—then what’s the point? You lose the nuance, the depth, the genuine thought process behind those answers. It’s like getting a photocopy of a photocopy—each time, the realness gets more and more diluted.

If research could just be estimated based on what past surveys said, we’d do one study a decade and call it a day. But we all know that doesn’t work. Times change. People change. Preferences change. You can’t just base research on old answers and expect it to be relevant.

So, before you choose a research company, ask some important questions: Did they “boost” their sample sizes for niche groups by adding synthetic respondents? Are they padding out surveys with AI-generated responses after the fact? Are they turning incomplete surveys into “complete” ones by filling in the gaps with synthetic answers? Or worse, are they replacing human respondents entirely for certain projects?

At Harker Bos Group, we take pride in being 100% human. Our sample comes from real people who listen to your station or engage with your market. They tell us, in their own words, what they like, what they don’t, and what keeps them tuning in. We reject synthetic sample outright because we know the value of hearing directly from your audience.

Arm yourself with this knowledge. The world of research is changing, and it’s easier than ever to reach real people who want to share real answers. Don’t settle for anything less.

The post Real People, Real Answers: The Problem with Synthetic Sample appeared first on Crowd React Media.

Why This Sales Deck Matters:
General Managers, Program Directors, and Sales teams alike will find this deck packed with valuable data on broadcast television’s role in media consumption today. Whether you’re preparing for a client pitch or refining your sales strategy, these slides provide the insights you need to prove broadcast television’s impact and success.

What You’ll Get:

• Customizable slides designed to elevate your presentations
• Key data from over 500 media consumers
• Compelling statistics to help you make the case for broadcast television in a crowded media landscape

Ready to elevate your presentations? Access the full deck here: Download the Video Sales Deck

Explore the Full State of Media 2024 Report
While this deck is packed with powerful insights, the full State of Media 2024 Report offers even more. Dive deeper into the trends and findings that can further support your sales efforts and understanding of the media landscape.

Let us help you tell broadcast television’s story. Download the deck today and amplify broadcast television’s success in every meeting.

The post Unlock Your Station’s Success with the State of Media 2024 Video Sales Deck appeared first on Crowd React Media.