Recent Publications:

Ordered by most recently published.

• • State of Sports Media 2024
    The third annual report on the state of sports media across all channels, including radio, tv, digital, social and more.
    Read More
  • State of Media 2024: Video Sales Deck
    A downloadable PowerPoint deck with video findings from our State of Media 2024 report, showcasing broadcast television’s resilience and continued success, and ready to be used in your Sales team’s next sales deck!
    Read More
  • State of Media 2024: Radio Sales Deck
    A downloadable PowerPoint deck with radio data from our State of Media 2024 report, showing the strength of radio, and ready to be used in your Sales team’s next sales deck!
    Read More
  • State of Spanish-language Media 2024: Video Edition
    This whitepaper focuses on Spanish-language video media, including local and national news.
    Read More
  • State of Spanish-language Media 2024: Audio Edition
    This whitepaper focuses on the unique aspects and developments within Spanish-language audio media.
    Read More
  • State of Media 2024
    Our flagship report offers a broad overview of the media industry, highlighting key shifts and emerging trends across various platforms.
    Read More

Coming Soon:

More to be announced shortly!

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We strive to keep you informed and ahead of the curve with our ongoing research and insights. Bookmark this page and check back regularly for the latest updates.

The post Latest Research appeared first on Crowd React Media.

Why This Sales Deck Matters:
General Managers, Program Directors, and Sales teams alike will find this deck packed with valuable data on broadcast television’s role in media consumption today. Whether you’re preparing for a client pitch or refining your sales strategy, these slides provide the insights you need to prove broadcast television’s impact and success.

What You’ll Get:

• Customizable slides designed to elevate your presentations
• Key data from over 500 media consumers
• Compelling statistics to help you make the case for broadcast television in a crowded media landscape

Ready to elevate your presentations? Access the full deck here: Download the Video Sales Deck

Explore the Full State of Media 2024 Report
While this deck is packed with powerful insights, the full State of Media 2024 Report offers even more. Dive deeper into the trends and findings that can further support your sales efforts and understanding of the media landscape.

Let us help you tell broadcast television’s story. Download the deck today and amplify broadcast television’s success in every meeting.

The post Unlock Your Station’s Success with the State of Media 2024 Video Sales Deck appeared first on Crowd React Media.

Listen to the full podcast here.

The post Harker Bos Group Announces Sean Bos’ InFOCUS Podcast Interview on Spanish-Language Video appeared first on Crowd React Media.

One of the most notable takeaways is the strong presence of streaming platforms in these households—84% of respondents watch streaming video, outpacing cable and satellite TV by 15%. Yet, traditional media is far from obsolete. In fact, 54% of respondents still watch cable regularly, with 44% clocking in four or more hours per day. Local news also remains a key draw, especially for the 55+ crowd, with 83% tuning in through traditional TV.

Interested in learning more? Download the full Video report for an in-depth look at these trends and more. 

Be sure to check out our Spanish-language Audio report, while you’re at it.

The post State of Spanish-Language Media 2024: Video Edition appeared first on Crowd React Media.

Why This Sales Deck Matters:
General Managers, Program Directors, and Sales teams alike will find this deck packed with valuable data on radio’s role in media consumption today. Whether you’re preparing for a client pitch or refining your sales strategy, these slides provide the insights you need to prove radio’s impact and success.

What You’ll Get:

• Customizable slides designed to elevate your presentations
• Key data from over 500 media consumers
• Compelling statistics to help you make the case for radio in a crowded media landscape

Ready to elevate your presentations? Access the full deck here: Download the Radio Sales Deck

Explore the Full State of Media 2024 Report
While this deck is packed with powerful insights, the full State of Media 2024 Report offers even more. Dive deeper into the trends and findings that can further support your sales efforts and understanding of the media landscape.

Let us help you tell radio’s story. Download the deck today and amplify radio’s success in every meeting.

The post Unlock Radio’s Success with the State of Media 2024 Radio Sales Deck appeared first on Crowd React Media.

Key Insights from the Report

The report surveyed over 500 Spanish-language media consumers across the US, ensuring the gender and age demographics align with the 2020 Census figures. Below are some of the key insights that we believe RadioInk readers will find particularly interesting. For those who want to dive deeper, the full report is now available for download.

Radio Consumption

High Engagement: An impressive 72% of respondents listen to the radio regularly, with 70% tuning in for at least one hour daily.

Content Preferences: Music is the primary draw for 94% of listeners, followed by news and talk programs at 53%, and sports at 26%.

Listening Habits: Mornings are the preferred listening time for 53% of respondents. Radio listening is common while driving (75%) and working (30%).

Community Connection: A significant 91% of respondents value local event coverage on the radio, and 86% believe it’s important for radio to foster a sense of identity and heritage.

Technology and Access: Traditional AM/FM bands remain dominant, with 86% of respondents tuning in this way. Additionally, 40% use digital apps, and podcasts are increasingly seen as part of the radio consumption experience.

Advertising Impact: Remarkably, 42% of respondents have purchased a product or service they heard advertised on Spanish-language radio.

Podcast Consumption

Growing Popularity: Podcasts are becoming a staple, with 40% of Spanish-language media consumers listening to them. This is comparable to the 44% found in our State of Media 2024’s English-language audiences.

Content Preferences: The most popular podcast genres are news/politics and comedy, each favored by 64% of listeners.

Discovery Methods: Social media (63%) and YouTube are the primary ways listeners discover new podcasts.

Engagement: A high level of engagement is evident, with 77% listening to most of the episode and 32% completing entire episodes. The optimal episode length is around 30 minutes.

Advertising Impact: Notably, 40% of podcast listeners are more likely to purchase products advertised in Spanish.

Music Streaming

Widespread Use: Music streaming services are used by 71% of respondents, with platforms like Spotify and YouTube leading in popularity. These figures are comparable to radio usage statistics.

The “State of Spanish-Language Media 2024: Audio Edition” provides valuable insights into the vibrant and dynamic landscape of Spanish-language audio media. For a more detailed exploration of the data, download the full report at harkerbos.com/state-of-spanish-language-media.

Should you have any questions about the study or require additional assets, please do not hesitate to reach out.

The post State of Spanish-Language Media 2024: Audio Edition appeared first on Crowd React Media.

Times have changed and the proliferation of media choices has dulled the excitement to some degree. Radio stations must work harder than ever to engage with their listeners and create a connection.

But there is a silver lining… or should we say “rayo de luz”? That sense of community, that element of buzz, is alive and well in Spanish-language radio.

In May 2024, Harker Bos Group conducted the “State of Spanish-language Media Report,” a comprehensive look at the media habits of Hispanics in the US. Unlike many other studies that look at the media habits of Spanish-speakers as an afterthought, we conducted the study entirely in Spanish and included only Spanish-dominant or bilingual speakers. The study surveyed over 500 Spanish-speakers over the age of 18, targeting the top 30 DMAs for Hispanics, and also included suburban and rural markets to encompass this diverse group.

While consumption numbers are not wildly different from those found in an identical study of English-language media consumers, it is how Hispanic audiences perceive the place of radio in their lives that makes them different and exciting.

There has been much talk recently about the importance of locality in radio. The connection to a station’s sense of place is exemplified by Spanish-language radio listeners. 91% say that local events and community updates are important for radio. They cite top motivators for listening to radio as enjoyment of the music and entertainment (79%) – always a top choice for radio audiences of any language – followed closely by staying connected to their cultural heritage (57%) and being informed about news and current events relevant to the Hispanic community (43%).

Hispanic culture, and Spanish-language radio’s ability to act as a conduit for this connection, was found repeatedly in our study. In fact, the majority (86%) say that Spanish-language radio is important for maintaining a sense of identity and connection to their Hispanic heritage. 67% say that it is important for providing a sense of community and belonging. We also learned that nearly half of Spanish-language radio listeners tune into radio stations from their home country, allowing them to maintain a literal connection to their origins.

Spanish-speaking radio listeners are not listening to much English-language radio. While 39% listen to both, only 10% listen mostly to English-language radio, and the majority (51%) listen only/mostly to Spanish-language radio. They have incredibly high loyalty to the language.

Spanish-language radio is also profoundly influential. The vast majority of listeners (69%) say that it is influential in shaping their social, cultural, and political views, something political campaigns should keep in mind as we enter election season. Advertisers should not miss out either, with almost half of listeners (42%) having ever purchased services or products they learned about on Spanish-language radio. These products and services include food and beverages, health and beauty, entertainment and media, as well as insurance and legal services. And there is no one better to promote these political or advertising campaigns than the DJs and hosts of the stations themselves, as 59% of listeners strongly trust their local station’s announcers.

What makes Spanish-language radio uniquely exciting? The DJs and hosts play a crucial role in this dynamic. Their familiarity and relatability create a trusted source of information and entertainment. These personalities are not just voices on the radio; they are viewed as friends who bring the community together. This trust translates into higher engagement levels and a willingness to act on the information and advertisements presented.

Moreover, the commitment to local content—whether it’s community news, cultural events, or local politics—ensures that Spanish-language radio remains relevant and vital to its listeners’ daily lives.

In essence, Spanish-language radio stations are more than just broadcasters; they are essential cultural hubs that reflect and reinforce the identities and aspirations of Hispanic communities in the US. This unique ability to connect on such a profound level makes Spanish-language radio so exciting and invaluable.

This article originally appeared in the June 2024 issue of RadioInk. 

The post The Power of Spanish-Language Radio: Connecting Cultures and Communities appeared first on Crowd React Media.

In “The State of Media 2024” study by Harker Bos Group, we surveyed 500+ U.S. media consumers aged 18+, uncovering preferences from Cable/Satellite TV to Music Streaming Services.

Our analysis reveals insights across age, gender, and lifestyle/work choices. Join us as we navigate differences between Office and Hybrid/Remote Workers, and preferences among Urban versus Suburban/Rural Audiences.

Radio Listening Habits Explored

Our research shows that 65% of media consumers tune in to radio weekly. Among them, 38% are avid listeners (3-5 days), while 27% engage more casually (1-2 days). Interestingly, morning radio is favored by 52% of participants, offering advertisers an opportune window to capture audience attention.

Music Rules

In our examination of radio formats, we found that 85% of respondents favor music-centric programming. Intriguingly, 51% also engage with News/Talk radio, showcasing diverse content interests. Additionally, 38% enjoy sports programming, while 22% express a preference for religious content.

Now let’s dive into the Country radio listener….

Country Radio – Listeners

A significant number of Country listeners regularly listen to the radio, with 65% tuning in 3-5 days a week and 35% listening 1-2 days per week.

Country Radio – Times and Activities

Country enthusiasts wholeheartedly embrace morning radio, with 55% expressing a clear preference for this time slot 3% higher than the average radio listener. These devoted fans seamlessly integrate radio into their daily routines, showcasing a greater inclination to tune in while driving, exercising, and working compared to the typical consumer. This not only signifies a broader engagement with radio but also highlights the consistent involvement of Country listeners in various aspects of their lives. For them, Country radio isn’t just a background companion; it’s an essential element that complements every activity throughout their day.

When it comes to radio listening duration, Country fans stand out, surpassing the average listener by dedicating more extended periods, exceeding one hour, to immerse themselves in the world of country music. Yet, in other duration metrics, they match their peers, tuning in for shorter sessions lasting less than an hour.

Country Radio – Reasons

When it comes to radio preferences, Country enthusiasts stand out for their distinct passion and piqued interests. While the majority enjoy the content, which is no surprise considering the captivating and relatable music, they also outpace others for various reasons. They value staying updated with relevant information, local news, and events. For them, Country radio is not just about the music—it’s a conduit to community and connection.

Country Radio – Listening Methods

Country radio fans prefer sticking to more conventional methods for tuning into music. An overwhelming majority of participants rely on AM/FM Radio and SiriusXM/Satellite Radio for entertainment. However, some fanatics also embrace digital methods, listening to radio via phones, podcasts, and smart speakers more frequently than the average radio listener. This suggests that they see themselves as part of the digital age while still respecting their homegrown habits.

Country Radio – Genres and Mornings

Country listeners are slightly more receptive to diverse genres on radio compared to other audiences.

In the mornings, Country listeners are eager to engage. While they enjoy morning music, they seek a broader range of content compared to the average radio fan. Around half of the participants actively participate in contests, call-ins, or interactive segments. Additionally, Country enthusiasts are always curious about the world and others around them, as they are at least 10 percent more likely to tune into radio shows featuring traffic updates, interviews, and trivia. This underscores the importance that Country listeners attribute to variety, news, and society.

Country Conclusions

Country listeners represent a tradition-loving and socially engaged segment of radio audiences. Their appetite for variety knows no bounds, as they eagerly access radio through any available means. These enthusiasts actively seek interaction with their favorite stations, craving the latest updates about society. For Country fans, the passion extends beyond music to a genuine interest in the world. It’s crucial for Country radio stations to prioritize cultivating a strong connection with these listeners, ensuring they feel updated on everything happening around them.

The post State of Media 2024 – Country Radio appeared first on Crowd React Media.

Harker Bos Group recently conducted an in-depth study, “The State of Media 2024,” surveying over 500 U.S.-based media consumers aged 18 and above. The participants showcased diverse preferences across various media, from Cable/Satellite TV to Music Streaming Services.

We scrutinized age, gender, and lifestyle/work choices, uncovering fascinating insights among different groups, such as distinctions between Office Workers and Hybrid/Remote Workers and Urban versus Suburban/Rural Audiences.

Radio Listening Habits Explored

Our research unveiled that 65% of media consumers tune in to radio at least once a week. Breaking it down, 38% are avid listeners, enjoying radio content 3-5 days per week, while 27% opt for a more laid-back engagement of 1-2 days per week.

When it comes to the preferred time of day for radio consumption, the morning takes the crown, with 52% of participants expressing a preference for this time slot. This not only provides insights into listeners’ morning routines but also offers advertisers and content creators an opportune window to capture their target audience’s attention.

Music Rules

Exploring the varied landscape of radio formats, we discovered that 85% of respondents lean towards music-centric programming. However, the survey also revealed a significant 51% engage with News/Talk radio, showcasing a multifaceted appetite for content. Additionally, 38% of respondents enjoy sports programming, while 22% express a preference for religious content.

Now let’s dive into the Top 40 radio listener….

Top 40 Radio – Listeners

Top 40 listeners are an engaged group. 70% of Top 40 Listeners tune into the radio 3-5 days per week. This is 10 points higher on average than any other music format. They are also a positive bunch. 42% of Top 40 listeners believe Pop songs today are better than they were a few years ago, 25% believe they are the same, 33% say they are worse.

Top 40 Radio – Location & Work

Top 40 listeners are more likely to live in an urban environment than the average radio listener. They are also slightly more likely to work in a hybrid (remote and in-office) than the average radio listener.

Top 40 Radio – Times and Activities

Top 40 listeners overwhelmingly prefer listening to the radio in the morning (64%), and are 12% more likely than the average radio listener to prefer this time. They listen to the radio during a variety of activities, and are more likely to listen to the radio while driving, exercising, working, or relaxing than the average consumer. We see this as representative that Top 40 listeners are simply more engaged with radio across the board, than most radio listeners. They see Top 40 radio as an integral part of their day and believe they are listening to it during all of their activities.

The only time Top 40 listeners do not perceive themselves as more engaged than regular radio listeners is when looking at radio listening duration. They line up with their peers from other formats on almost all duration metrics, including the most typical length of listening 30 minutes to 1 hour.

Top 40 Radio – Reasons

When asked why they listen to the radio, Top 40 listeners are again more enthusiastic than other radio listeners. They almost all say they do it for enjoyment of the content (no surprise when you’re listening to fun, upbeat music!), but they also over index for ever other reason except nostalgia. There is particular emphasis on local content and events, as well as community. Top 40 radio fans want to feel involved and like they are part of the brand.

Top 40 Radio – Listening Methods

Top 40 radio listeners still tune in via traditional, over-the-air radio. However, they are also heavy digital users. They say they listen to the radio via digital methods like their phones, podcasts, streaming, and smart speakers at higher rates than the average radio listener. While this may or may not equate to actual time spent on digital methods, it does show that they perceive themselves to be hip, and part of the digital age.

Top 40 Radio – Genres and Mornings

Top 40 listeners are also more game for a mix of genres than other radio listeners. Three quarters of Top 40 listeners like a mix on genres on their radio stations, which can also be seen in recent crossover hits like “Fast Car” by Luke Combs or “Texas Hold Em” by Beyoncé.

When it comes to mornings, Top 40 listeners are ready to participate and interact! They obviously love music in the mornings but they want to hear every type of content more than the average radio fan, and the majority (68%) participate in contests, call-ins, or interactive segments. Here again, we see the emphasis that Top 40 listeners place on variety, interaction, and community.

Top 40 Conclusions

Top 40 listeners are an exciting bunch of radio listeners. They want variety, and are not afraid to consume radio via any source they can get it. They want to interact with their favorite stations, and they want to hear about their community. Top 40 fans are excited about music and life. Top 40 Radio stations need to focus on creating a relationship with these listeners, and making sure they feel like they are part of the gang.

The post State of Media 2024 – Top 40 Radio appeared first on Crowd React Media.