Recent Publications:

Ordered by most recently published.

• • State of Sports Media 2024
    The third annual report on the state of sports media across all channels, including radio, tv, digital, social and more.
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  • State of Media 2024: Video Sales Deck
    A downloadable PowerPoint deck with video findings from our State of Media 2024 report, showcasing broadcast television’s resilience and continued success, and ready to be used in your Sales team’s next sales deck!
    Read More
  • State of Media 2024: Radio Sales Deck
    A downloadable PowerPoint deck with radio data from our State of Media 2024 report, showing the strength of radio, and ready to be used in your Sales team’s next sales deck!
    Read More
  • State of Spanish-language Media 2024: Video Edition
    This whitepaper focuses on Spanish-language video media, including local and national news.
    Read More
  • State of Spanish-language Media 2024: Audio Edition
    This whitepaper focuses on the unique aspects and developments within Spanish-language audio media.
    Read More
  • State of Media 2024
    Our flagship report offers a broad overview of the media industry, highlighting key shifts and emerging trends across various platforms.
    Read More

Coming Soon:

More to be announced shortly!

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We strive to keep you informed and ahead of the curve with our ongoing research and insights. Bookmark this page and check back regularly for the latest updates.

The post Latest Research appeared first on Crowd React Media.

Listen to the full podcast here.

The post Harker Bos Group Announces Sean Bos’ InFOCUS Podcast Interview on Spanish-Language Video appeared first on Crowd React Media.

Ask yourself this question when listening to or watching spoken word programming: How much of the presentation is truly compelling, and how long do you have to wait for the impactful content that will generate a reaction and keep the audience engaged? The numbers do not lie; attention spans are at an all-time low. When someone starts listening or watching, you have only 6 to 8 seconds to connect with the audience. After that, they will decide to stay or go elsewhere.

What does this mean for 2024? Here are some goals that give content creators the best possible opportunity to drive interest. This approach works for all forms of content, regardless of the platform. Consumers have all the leverage, as they will not tolerate mediocre programming, whether it’s a podcast, a radio show, or a television program. There needs to be a commitment to immediacy.
• As soon as the presentation starts, get right into the main topic of conversation. We live in an on-demand world, and every day the audience wants to experience a presentation focused on their interests. They do not want the talent to waste time talking about nothing.
• “Play the Hits” — What does this mean in today’s world? No matter the platform, consumers are waiting for the content they want. If you are listening to a podcast about medical treatment, you do not want to hear unrelated discussions. If you are listening to a sports show on a local radio station, the goal should be to deliver as soon as the segment starts. With breaking news on television, the consumer wants the information as soon as they decide to watch. The consumer will not wait for what they are looking for.

The challenge lies in balancing all of this to present truly compelling and informative content that will resonate with the audience. Content Discipline can be a real challenge. In broadcast radio, we have spent a significant amount of time focused on the “5 minutes” needed for quarter-hour credit. Getting anyone to listen or watch something for 5 minutes inside a quarter-hour is more demanding than you may realize. People get distracted easily, which is part of the challenge in connecting with consumers. It is crucial that talent and production staff understand this as part of the overall process of delivering compelling programming. The metric of 5 minutes to get credit is applicable for all platforms and is a good way to keep everyone focused.

One remarkable observation is that many talents do not listen to or watch their presentations. I have been conducting talent feedback sessions for years, and it is sometimes remarkable to see the look on their faces when they hear or see themselves for the first time. Athletes consistently review videos of their performances, even during actual sporting events. If a talent is truly committed to delivering great content, they will be their own best evaluator. I have often heard talents say that the content was not as relevant as it needs to be, or it was boring, or it did not deliver a payoff. It is all about who truly cares about what is being presented. The more we can take the time to review our work, the more there is an opportunity to improve the presentation and connect with the audience.

We live in a world of urgency. With attention spans so short, we cannot do things the way we used to. There are just too many places to get the programming that consumers are looking for. It is all about packaging and giving the impression that if you stop watching or listening, you are going to miss something truly interesting. The words urgency and anticipation have never been more critical for content creators.

Key Takeaways:

• Consumers have more choices than ever! Focus and discipline are core strategies in producing content.

• Attention spans are at an all-time low.

• As soon as the presentation starts, get right to the good stuff and “Play the Hits.” Do not waste time getting to the hot story/topic of the day.

• Avoid detours and distractions, as that is where you lose audience.

• Talent needs to listen or watch their presentation on a regular basis to fine-tune the presentation.

• Urgency and Anticipation are critical factors in developing audience attention.

This article includes a downloadable infographic.

Download the Mastering Content Creation: A Guide to Captivating Audiences infographic today!

The post Who Cares? – Mastering Content Creation in 2024: A Guide to Captivating Audiences appeared first on Crowd React Media.

Sean Bos, co-founder of Crowd React Media, and Scott Masteller, Broadcast Consultant, discuss the findings of CRM’s “The State of Sports Media – 2023” report.

This year’s State of report tracks everything from sports preference to sports betting habits, from viewership methods to sports-adjacent social media consumption, and from sports news apps/websites to sports audio. The report is based on interviews with almost 1,000 sports fans.

Download the report: https://crowdreactmedia.com/state-of-sports-media-2023/

Topics discussed in 2023’s The State of Sports Media:

• Sports Preferences
• Viewership Methods
• Cable/Satellite Channels
• Apps/Streaming Services
• Social Media’s Role
• Reading About Sports
• Sports Audio
• Consumption Habits
• Getting The Balance Right
• Sports Betting

Sign up for weekly emails on sports media, sports betting, and more: https://crowdreactmedia.com/roundup/

The post Peek Inside the Heads of 1,000 Sports Fans appeared first on Crowd React Media.

This year’s report delves into industry trends, tracking everything from sports preference to sports betting habits, viewership methods to social media consumption, and more.

We aim to surprise by revealing that the headlines in the press may not always reflect the full truth about the sports media industry.

Click here for more information and to download the report today!

The post The State of Sports Media 2023 is now out! appeared first on Crowd React Media.

• The importance of streaming and multiple platforms: The audience is telling content providers that they want multiple options for consumption. As part of this, content providers need to improve their approach to content production and provide the listeners/viewers with what they want.
• The priority of multiple platforms will only continue to grow: Consumers want content wherever they are and in different formats, including short content features that provide quick payoffs.
  The Smartphone has changed everything.
• ESPN is still the #1 destination for sports content: While there are more choices than in the past, the outstanding branding still has a significant impact. ESPN has strong content across multiple platforms. The ESPN website is the top place for sports news, and the presentation’s credibility is noteworthy.
• The NFL Network ranks above other professional sports leagues in content consumption: This proves once again that the NFL and college football drive sports content consumption more than other leagues. There is also a strong connection with Fantasy Sports, Gaming, and Sports Betting. NFL.com is also effectively engaging with audiences.
• College Sports, primarily football, include several conferences with associated programming networks: The Big 10 Network has an edge over other conferences, partly due to its market size, including major east coast markets.
• AM/FM Radio remains important in the sports format, especially in the 40-59 demographic: Content is key, and understanding what fans truly want from content providers is crucial.
  Play-by-Play is a critical component on all platforms: More content is transitioning to streaming providers.
• The 18-39 year-old demographic is moving towards specific media choices and is willing to pay for services such as ESPN+.
  On the Social Media front, it’s important to note the strength of Facebook and Instagram.
• Similar to other platforms, there’s a Big 3 for Sports Betting: Draft Kings, Fan Duel, and MGM lead the way. As more states come onboard with allowing sports betting, the numbers will improve. ESPN’s entry into Sports Betting is an important development. Disney is following the money.

The post Sneak Peek: Scott Masteller’s Key Findings in Crowd React Media’s Upcoming 2023 Sports Audience Study appeared first on Crowd React Media.

Above is an interview with Katie Miller conducted by Scott Masteller in June of 2023.

This is the first video in the CRM Interview Series which will be conducted by Scott Masteller with all of the team members of Crowd React Media, a division of Harker Bos Group.

This interview covers the importance of media research, the lifespan of a media research project, and how research provides a return on investment.

The post CRM Interview Series – Katie Miller Interviewed by Scott Masteller appeared first on Crowd React Media.

Durham, NC, January 11, 2023 – Crowd React Media, a division of Harker Bos Group, is happy to welcome Scott Masteller as a Sports Consultant. Crowd React Media, which specializes in Sports Media and Sports Betting research, is pleased to bring Scott’s 40+ years of sports media experience and expand our portfolio.

Masteller has worked in broadcasting since the mid-70s. His broadcast work includes 14 years with ESPN as Program Director for ESPN in Dallas, TX and time in Bristol, CT doing programming and affiliate relations for the ESPN Radio Network. He has also worked with ESPN Deportes on talent coaching and more. Most recently, he spent over 7 years Program Director of WBAL NewsRadio 1090 and FM 101.5 in Baltimore, MD. He continues to remain involved with the station, working on their sports partnerships and assisting with talent coaching.

Glenda Bos, co-founder of CRM, said “I’ve been working with Scott for over 20 years. He brings a wealth of experience that our clients will benefit from. Welcome Scott, we look forward to working with you.”

Crowd React Media provides cutting-edge research and consulting in the rapidly evolving marketplaces of Sports Media, News Media, and Television. We cut through the noise with careful research and uncover fixed constants in a sea of inconsequence.

The post Scott Masteller Joins Crowd React Media as Sports Consultant appeared first on Crowd React Media.

Rick Ramos and Sherman Kizart spoke in a discussion entitled “Strength in Numbers” about the responsibilities that agencies and advertisers have in promoting multicultural stations. They discussed the initiatives outlined by the American Association of Advertising Agencies, and their 5 point plan to funnel ad dollars to minority-owned stations and media outlets.

Katie spoke on the panel “Can Dollars to Hispanic Radio Fuel the 2022 Midterm Elections?” with Adam R. Jacobson,. Editor-in-Chief, Radio & Television Business Report, Deon Levingston, Regional VP, Urban One/Indianapolis, Detroit, St. Louis, and Debbie Mucarsel-Powell, Congresswoman, 2019 to 2021, FL 26th District. Standout moments from the discussion included:

• Ms. Mucarsel-Powell discussed the high cost of running a campaign and how the dollars allocated to media get divided between different media types.
• Mr. Levingston discussed how politicians need to maintain relationships with minority-owned stations, including spending dollars at said stations, in order to expect positive receptions. This is especially true when spending money at other non-multicultural stations in the area.
• Mr. Jacobson discussed the latest findings on the power of the Latina vote, and how Latina women are highly politically active.

Lunch was presented by our sibling company, and research arm, Harker Bos Group. There was live music by BBR Music Group’s Frank Ray, which had the added bonus of being the a full band, outside on a beautiful day.

Eric Garcia, VP/Audio Sales, NY-Eastern Region, Univision interviewed Juleyka Lantigua, Founder/CEO, LWC Studios and cover star of the latest issue of Radio Ink’s magazine. Ms. Lantigua discussed her work creating and producing podcasts, including how they can fit into, and not fight, radio. She also discussed the importance of bringing younger and multicultural employees into the room when making decisions.

Sean and Katie presented the findings from our Fall 2021 Hispanic Radio Report, including statistics about the radio listening habits, voting plans, and S.E.S. information of Hispanic Radio audiences. The whitepaper can be download here, and would be a useful tool for any Spanish-language and/or Hispanic station’s sales team when promoting themselves to agencies and advertisers.

Matt Feinberg, Chief Strategy Officer, HRN (Gen Media) moderated a panel with Stephen Paez, EVP/Managing Director/Cultural Quotient Lead, Spark Foundry, and Jason Kanefsky, Managing Partner/Marketplace Intelligence, Havas Media titled “Advertisers & Hispanic Radio: Marketing in a Post-COVID World”. They discussed the effects of COVID on advertisers and what stations can expect in the next year from their agency partners. This was a lively panel with a surprise appearance from a Nielsen representative in the audience who discussed the initiatives Nielsen is taking to make sure their data includes, and is affordable to, minority-owned stations.

All in all, the 2021 Hispanic Radio Conference was a huge success. We would like to thank Deborah Parenti and Radio Ink for allowing Crowd React Media to speak, and all of the other panelists and attendees. We hope to see you all there next year!

You can contact Crowd React Media via email, contact form, or downloading our latest whitepaper. We’re also on Twitter!

The post 2021 Hispanic Radio Conference appeared first on Crowd React Media.

Our very own Glenda Bos will be part of the panel “Can Dollars to Hispanic Radio Fuel the 2022 Midterm Elections?” which starts at 11:00am EST on Thursday, September 23rd.

We are also sponsoring Thursday’s lunch which will have special entertainment by BBR Music Group/Stoney Creek Records recording artist Frank Ray. You can view the full agenda here.

If you are attending the conference, we would love to connect. Please drop us an email and we can set up a time or feel free to just come up and say “Hi”!

For those attending and not attending alike, we will also have a whitepaper including information from our recent Hispanic radio research. This will include information on Hispanic radio listeners, their voting and news consumption habits, and their SES information. We will post links to download this on the website and our Twitter after the conference.

We hope to see you in Miami!

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